Results 31 to 40 of about 139,661 (306)

PERBEDAAN KONSUMSI HEDONIS PADA MAHASISWA UNIVERSITAS SYIAH KUALA DITINJAU DARI JENIS KELAMIN DAN ASAL FAKULTAS

Psympathic: Jurnal Ilmiah Psikologi, 2016
This research aims to study the difference of hedonic consumption among syiah kuala university students in term of gender and faculties. The technique sampling used were purposive and quota sampling with 360 students consisted of 180 male and 180 female ...
Cut Aya Riadhah, Risana Rachmatan
doaj   +1 more source

Live Shopping Impulse: The Roles of Positive Emotion and Hedonic Browsing

Journal of Management and Entrepreneurship Research
Objective: This study investigates how perceived hedonic value influences online impulsive buying behavior in the context of live streaming e-commerce, emphasizing the mediating roles of positive emotions and hedonic browsing within the Stimulus–Organism–
Septiana Lisa Arumsari, Kussudyarsana Kussudyarsana, Aflit Nuryulia Praswati, Ihwan Susila   +3 more
doaj   +1 more source

Repurchase Intention Conditioned to Economic Confidence in Main Street Retail Districts

BBR: Brazilian Business Review, 2019
The crisis of confidence in Brazil creates a scenario that can influence relations between the attributes of the retailer and consumers. Consumer assessments can be adjusted to economic confidence, leading to more utilitarian values or decreasing the ...
Eliane Tanabe Deliberali, Marcelo Moll Brandão, Flávio Santino Bizarrias   +2 more
doaj   +1 more source

The Impact of Hedonic and Utilitarian Values on Airline App Users' Recommendation Behavior and Repurchase Intention

Gaziantep Üniversitesi Sosyal Bilimler Dergisi, 2022
The purpose of this study is to examine the effect of hedonic and utilitarian value on recommendation (word-of-mouth and electronic word-of-mouth) and repurchase intention.
İnci Polat, İbrahim Halil Seyrek
doaj   +1 more source

UTILITARIAN VALUES AND HEDONIC VALUES OF WOMEN COFFEE LOVERS

Dinasti International Journal of Education Management And Social Science, 2020
This study on the utilitarian values and hedonic values for women coffee lovers, aims to analyze the role of product attributes to the utilitarian values and hedonic values in shaping positive attitudes and behavior of consumers in deciding the purchase intentions. The design of this study uses descriptive-quantitative research. While the determination
Hamdan Hamdan, Paijan Paijan
openaire   +2 more sources

Analyzing individual rent price ratios in eastern German agricultural land markets: A GAMLSS approach

Agribusiness, EarlyView.
Abstract This study explores the rent price ratio in agricultural land markets, crucial for evaluating market efficiency, policy needs, and farmer decision‐making. Traditionally, the analyses faced challenges due to the absence of concurrent sale and rent data for the same land, potentially leading to biased results.
Marius Michels, Cord‐Friedrich von Hobe, Miryam Sarah Merk, Thomas Kneib, Oliver Musshoff   +4 more
wiley   +1 more source

Improving obsessive-compulsive buying through brand attachment and hedonic value: customer-based brand value

Business: Theory and Practice
This study aims to explore how hedonic value influences obsessive-compulsive buying behavior by examining the mediating roles of brand attachment and customer-based brand value. The research addresses inconsistencies in previous studies on the influence
Roymon Panjaitan, Irawan Yuswono, Arif Afendi, Elia Ardyan   +3 more
doaj   +1 more source

Food Tastes in the United States: Convergence or Divergence?

Agribusiness, EarlyView.
ABSTRACT This study investigates how food consumption tastes have changed in recent decades across the United States. Using NielsenIQ data for over 77 million transactions, there is evidence of divergence in food tastes across regions from 2007 to 2016 and across households of different income, education, and race/ethnicity groups.
Michael DeDad
wiley   +1 more source

The Role of Actual and Purported Origin in e‐Commerce Wine Pricing: Evidence From Italian and French Names on Labels

Agribusiness, EarlyView.
ABSTRACT The origin of a product, if associated with good quality, can contribute to building a positive collective reputation, leading to a potential price premium. However, it is conceivable that a producer markets a product by evoking symbols, images, words, and values typical of places other than where it was designed or produced, creating a ...
Annalisa Caloffi, Amir Maghssudipour, Gianluca Stefani   +2 more
wiley   +1 more source

Does a Specialized Niche Market Vegetable Processor Enjoy Bargaining Power?

Agribusiness, EarlyView.
ABSTRACT Agribusiness companies may achieve competitive advantage through specialization within niche markets. One such niche is the fresh‐cut fruit and vegetable market, which has been steadily growing in Germany. This study examines whether the specialization of a German fresh‐cut producer grants it with market power within this niche market.
Nikolas Bublik, Franziska Mittag, Laura Hellstern, Sebastian Hess   +3 more
wiley   +1 more source