Results 41 to 50 of about 141,295 (304)

The Influence of Utilitarian Value and Hedonic Value on Loyalty with Consumer Satisfaction As Mediation on The Consumer "Society Coffe House"

open access: yesIjtimā'iyya
The research aims to analyze the influence of utilitarian value and hedonic value on consumer loyalty with consumer satisfaction as mediation in consumer coffee shops. A product's utilitarian and hedonic value is significant because it affects consumers
Nida Umi Farhah   +3 more
doaj   +1 more source

Separate circuitries encode the hedonic and nutritional values of sugar [PDF]

open access: yesNature Neuroscience, 2016
Sugar exerts its potent reinforcing effects via both gustatory and post-ingestive pathways. It is, however, unknown whether sweetness and nutritional signals engage segregated brain networks to motivate ingestion. We found in mice that separate basal ganglia circuitries mediated the hedonic and nutritional actions of sugar.
Tellez, L.   +7 more
openaire   +3 more sources

The Role of Actual and Purported Origin in e‐Commerce Wine Pricing: Evidence From Italian and French Names on Labels

open access: yesAgribusiness, EarlyView.
ABSTRACT The origin of a product, if associated with good quality, can contribute to building a positive collective reputation, leading to a potential price premium. However, it is conceivable that a producer markets a product by evoking symbols, images, words, and values typical of places other than where it was designed or produced, creating a ...
Annalisa Caloffi   +2 more
wiley   +1 more source

How does time pressure shape impulsive buying behavior? Hedonic vs. utilitarian values emerges as a key driver on E-commerce platforms

open access: yesDigital Business
This study explores the dynamics of consumer impulsive buying behavior—both affective and cognitive—on e-commerce platforms by identifying key shopping motivation factors and examining the role of customer value, which includes both hedonic and ...
Andri Dayarana K. Silalahi   +4 more
doaj   +1 more source

The Relationship of Consumers‘ Perceived Hedonic Value and Behavior

open access: yesEngineering Economics, 2012
The hedonism and its impact on consumers’ behavior had become an important object of various scientific researches during the past 50 years in marketing literature. It should be noted that current level of the theoretical and empirical researches on phenomenon of hedonism in the theory of consumer behavior notes that hedonism as the expression of value
Kazakeviciute, Asta   +2 more
openaire   +2 more sources

Does a Specialized Niche Market Vegetable Processor Enjoy Bargaining Power?

open access: yesAgribusiness, EarlyView.
ABSTRACT Agribusiness companies may achieve competitive advantage through specialization within niche markets. One such niche is the fresh‐cut fruit and vegetable market, which has been steadily growing in Germany. This study examines whether the specialization of a German fresh‐cut producer grants it with market power within this niche market.
Nikolas Bublik   +3 more
wiley   +1 more source

Pengaruh Hedonic Value Terhadap Behavioral Intention Dengan Customer Satisfaction Sebagai Variabel Intervening (Studi Kasus Pada: 1903 – Heritage Dining) [PDF]

open access: yes, 2016
This study aims to analyze the influence of Hedonic Value ( Adventure Shopping , Social shoping , Gratification Shopping , Idea Shopping , Role Shopping , Value Shopping) against Behavioral Intention ( Loyalty to the company, propensity to switch ...
Khuana, K. (Kevin)
core  

Measuring the Monetary Value of Social Relations: A Hedonic Approach [PDF]

open access: yesSSRN Electronic Journal, 2013
This paper presents an application of the hedonic approach to measure the monetary price of social relations. We use individual-level data for housing and labor markets in 103 Italian cities to estimate the price of relational amenities and construct monetary indexes of quality of relational life.
COLOMBO, EMILIO, STANCA, LUCA MATTEO
openaire   +2 more sources

The Geography of Success: A Spatial Analysis of Export Intensity in the Italian Wine Industry

open access: yesAgribusiness, EarlyView.
ABSTRACT This paper investigates the paradox of how Italy's fragmented, SME‐dominated wine industry achieves global export success. Moving beyond purely firm‐centric explanations, we test whether export intensity is spatially dependent, clustering geographically in regional ecosystems.
Nicolas Depetris Chauvin, Jonas Di Vita
wiley   +1 more source

Stable Coalition Structures in Simple Games with Veto Control [PDF]

open access: yes
In this paper we study hedonic coalition formation games in which players' preferences over coalitions are induced by a semi-value of a monotonic simple game with veto control.We consider partitions of the player set in which the winning coalition ...
Ciftci, B.B., Dimitrov, D.A.
core   +4 more sources

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