Results 31 to 40 of about 5,717,437 (307)

Factors influencing luxury wine consumption behavior among Vietnamese consumers

Ho Chi Minh City Open University Journal of Science - Economics and Business Administration
The aim of this study is to measure the factors influencing consumers’ luxury wine consumption behavior. Employing the theory of planned behavior and consumption values, this study examines the impact of utilitarian, hedonic, and symbolic values ...
Chung Thi Du
doaj   +1 more source

Hedonic value motivation: impact on consumers’ purchase intention

Jurnal Perspektif Pembiayaan dan Pembangunan Daerah, 2020
The focus of this study, using an explanatory and accidental approach, shows consumer buying interest in shopping at modern shopping centers in Surabaya. Data were collected from 90 questionnaires and analysed using the Partial Least Square (PLS).
Wiwik Handayani, Musnaini Musnaini, Wahyudan Iswara Praditya   +2 more
doaj   +1 more source

Separate circuitries encode the hedonic and nutritional values of sugar [PDF]

Nature Neuroscience, 2016
Sugar exerts its potent reinforcing effects via both gustatory and post-ingestive pathways. It is, however, unknown whether sweetness and nutritional signals engage segregated brain networks to motivate ingestion. We found in mice that separate basal ganglia circuitries mediated the hedonic and nutritional actions of sugar.
Tellez, L., Han, W., Zhang, X., Ferreira, T., Perez, I., Shammah-Lagnado, S., van den Pol , A., de Araujo, I. ; https://orcid.org/0000-0003-3081-3339   +7 more
openaire   +3 more sources

Live Shopping Impulse: The Roles of Positive Emotion and Hedonic Browsing

Journal of Management and Entrepreneurship Research
Objective: This study investigates how perceived hedonic value influences online impulsive buying behavior in the context of live streaming e-commerce, emphasizing the mediating roles of positive emotions and hedonic browsing within the Stimulus–Organism–
Septiana Lisa Arumsari, Kussudyarsana Kussudyarsana, Aflit Nuryulia Praswati, Ihwan Susila   +3 more
doaj   +1 more source

PERBEDAAN KONSUMSI HEDONIS PADA MAHASISWA UNIVERSITAS SYIAH KUALA DITINJAU DARI JENIS KELAMIN DAN ASAL FAKULTAS

Psympathic: Jurnal Ilmiah Psikologi, 2016
This research aims to study the difference of hedonic consumption among syiah kuala university students in term of gender and faculties. The technique sampling used were purposive and quota sampling with 360 students consisted of 180 male and 180 female ...
Cut Aya Riadhah, Risana Rachmatan
doaj   +1 more source

Molecular Atlas of Key Food Odorants Reveals Mixture‐Level Organization and Enables Generative Aroma Design

Advanced Science, EarlyView.
KFO‐Atlas reveals how real‐world aromas are organized as structured mixtures rather than individual molecules. Building on these principles, KFO‐Gen, a generative AI framework, designs perceptually valid aroma formulations and reconstructs meat‐like aromas exclusively from plant‐derived odorants, providing a foundation for mixture‐level studies and AI ...
Jingzhi Zhang, Huadong Xing, Antonella Di Pizio, Qinfei Ke, Xingran Kou, Dachuan Zhang   +5 more
wiley   +1 more source

UTILITARIAN VALUES AND HEDONIC VALUES OF WOMEN COFFEE LOVERS

Dinasti International Journal of Education Management And Social Science, 2020
This study on the utilitarian values and hedonic values for women coffee lovers, aims to analyze the role of product attributes to the utilitarian values and hedonic values in shaping positive attitudes and behavior of consumers in deciding the purchase intentions. The design of this study uses descriptive-quantitative research. While the determination
Hamdan Hamdan, Paijan Paijan
openaire   +2 more sources

Promoting Healthier Drinking: Evidence From a Vignette Experiment on Contextual and Informational Drivers of Dealcoholized Wine Choices

Applied Economic Perspectives and Policy, EarlyView.
ABSTRACT Growing demand for healthier beverages is driving innovation in the wine sector, with dealcoholized wine emerging as a promising alternative. However, little is known about the contextual conditions under which consumers would choose dealcoholized wine, particularly in countries with strong wine traditions. To fill this gap, this work examines
Giovanna Piracci, Giulia Maesano, Leonardo Casini, Maurizio Canavari, Marija Cerjak   +4 more
wiley   +1 more source

Improving obsessive-compulsive buying through brand attachment and hedonic value: customer-based brand value

Business: Theory and Practice
This study aims to explore how hedonic value influences obsessive-compulsive buying behavior by examining the mediating roles of brand attachment and customer-based brand value. The research addresses inconsistencies in previous studies on the influence
Roymon Panjaitan, Irawan Yuswono, Arif Afendi, Elia Ardyan   +3 more
doaj   +1 more source

Repurchase Intention Conditioned to Economic Confidence in Main Street Retail Districts

BBR: Brazilian Business Review, 2019
The crisis of confidence in Brazil creates a scenario that can influence relations between the attributes of the retailer and consumers. Consumer assessments can be adjusted to economic confidence, leading to more utilitarian values or decreasing the ...
Eliane Tanabe Deliberali, Marcelo Moll Brandão, Flávio Santino Bizarrias   +2 more
doaj   +1 more source