Results 141 to 150 of about 873 (184)
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Gender differences in Taiwan’s hypermarkets
Asia Pacific Journal of Marketing and Logistics, 2016Purpose Hypermarkets face a very competitive environment, as their rivals also include traditional markets, convenient stores and supermarkets. In addition to offering innovative services, hypermarket managers must also pay attention to customer shopping patterns and behaviors in order to gain market share.
Tsung-Sheng Chang, Hsiaoping Yeh
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Impact of promotional strategies of hypermarkets
Asian Journal of Management, 2017The sale of goods or commodities in small quantities for final consumption is retailing. Hypermarkets in India sell different types of essential commodities in addition to luxury items. These Hypermarkets are mainly located in tier I and tier II cities of India.
M. Vasudevan, V.M. Senthilkumar
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Chinese consumers' perception of hypermarket store image
Asia Pacific Journal of Marketing and Logistics, 2010PurposeThe purpose of this paper is first, to find out store image attributes valued by Chinese consumers in Beijing; second, to understand Chinese consumers' preference by comparing an international retailer with a domestic retailer; and third, to provide both international and domestic retailers with suggestions for store image improvement.Design ...
En‐Chi Chang, Bo Luan
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Big data for loyalty program management in hypermarket
Proceedings of the 10th International Conference on E-Education, E-Business, E-Management and E-Learning, 2019Loyalty programs lead to a natural split of a firm's customer base into members and nonmembers. To manage both groups effectively, it is essential to know how they concern about, such as services or promotions. This article, set in context of the second hypermarket density in Asia, examines the impact of satisfaction on store patronage and explores ...
Kuan-Yin Lee, Yin-Chiech Hsu
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Antecedents of consumers' time perceptions in a hypermarket retailer
The Service Industries Journal, 2011This study examines the effects of five antecedents on consumers’ time perceptions in a hypermarket environment. Findings indicate that the actual shopping time spent in the store and planned shopping activities significantly influence consumers’ shopping time perceptions, while consumers’ waiting time perceptions are driven by both actual checkout ...
Anić, Ivan-Damir +2 more
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Integrating Hungarian and A* search for indoor navigation of hypermarkets
2017 First International Conference on Latest trends in Electrical Engineering and Computing Technologies (INTELLECT), 2017The proliferation of giant hypermarkets propelled the demand of indoor positioning and navigation system for better customers' shopping experience. A customer that moves around a massive shopping area, for example 500,000-square-foot needs route guidance to search for the desired items and its location.
Syed Faraz +2 more
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AIP Conference Proceedings, 2018
Many hypermarkets use in-store promotions as their best retail proposition and marketing strategies to attract more consumers. The study aims to review consumer proneness towards in-store promotions at foreign-based and local-based hypermarkets. In-store promotion is known as marketing or sales promotions at retailer’s location.
Vinooteny A. P. Krisnakumar +5 more
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Many hypermarkets use in-store promotions as their best retail proposition and marketing strategies to attract more consumers. The study aims to review consumer proneness towards in-store promotions at foreign-based and local-based hypermarkets. In-store promotion is known as marketing or sales promotions at retailer’s location.
Vinooteny A. P. Krisnakumar +5 more
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Working Times Profiles of Hypermarket Workers
2018Increasing liberalization of the sector, especially in opening hours with extended days and Sundays opening augmented working times in unsocial hours and irregular schedules with consequences for workers health and safety. This study aims at characterizing the profile of hypermarket workers based on working time in order to alert for the consequences ...
F. Cravo, T. P. Cotrim, J. D. Carvalhais
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2017
This Bachelor Thesis focuses on the determinants of hypermarkets and areas for lean and operational management application. The goal of the thesis is to determine the applicability of lean and operational management tools in hypermarkets. The method of the analyses is the critical case study using the deductive approach.
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This Bachelor Thesis focuses on the determinants of hypermarkets and areas for lean and operational management application. The goal of the thesis is to determine the applicability of lean and operational management tools in hypermarkets. The method of the analyses is the critical case study using the deductive approach.
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Study On Demand For Service Quality Of Hypermarket
IOSR Journal of Business and ManagementThe hypermarket market has reached a saturation point; therefore, hypermarkets should develop their characteristics and understand customer needs to improve customer satisfaction and attract more customers. This study uses the Kano model to identify five items that can significantly improve customer satisfaction and reduce customer dissatisfaction ...
Yi-Chan Chung, Yao-Wen Hsu, Yu-Wei Po
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