Results 1 to 10 of about 2,107 (99)
Proceedings of the 2019 CHI Conference on Human Factors in Computing Systems, 2019 E-commerce sites have an incentive to encourage impulse buying, even when not in the consumer's best interest. This study investigates what features e-commerce sites use to encourage impulse buying and what tools consumers desire to curb their online spending.
Carol Moser +2 more
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FAKTOR YANG MEMPENGARUHI IMPULSE BUYING [PDF]
Jurnal Ekonomi : Journal of Economic, 2021 Perubahan gaya beli dari offline menjadi online membuat banyak ritel modern kalah bersaing sehingga menurunkan penjualan secara massive di pusat-pusat perbelanjaan. Situasi tersebut mendorong pelaku industri untuk dapat menemukan breakthrough dalam meningkatkan penjualan pada outlet -nya. Penelitian ini bertujuan untuk mengetahui faktor-faktor
Gilang Pratama Hafidz, Fachmi Tamzil
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Jurnal Ilmiah Mahasiswa Manajemen, Bisnis dan Akuntansi (JIMMBA), 2023 Tujuan penelitian ini adalah untuk menganalisis Pengaruh Situational Factors dan Impulse Buying Tendency Terhadap Impulse Buying Behavior Dengan Urge to Buy Impulively Sebagai Variabel Mediasi Pada Konsumen Trio Mall Kebumen. Responden pada penelitian ini adalah Pelanggan Pasar Trio Mall Kebumen yang berjumlah 100 orang.
Rizky Alifah Nuraini, Sulis Riptiono
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Looking beyond impulse buying [PDF]
European Journal of Marketing, 2014 Purpose – This paper aims to conceptualize consumer impulsiveness (CI) as a global trait to explore its influence on a wider range of consumer behaviours and also presents a revised CI scale. Prior research on CI focuses on the impulse buying context and does not establish the cross-cultural invariance of the CI scale.
Sharma, Piyush +2 more
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E-Jurnal Manajemen, 2016 Penelitian ini bertujuan untuk mengetahui perbandingan perilaku impulse buying yang dilakukan pada pelanggan Mall Bali Galeria dan Beachwalk. Sampel dalam penelitian ini berjumlah 200 orang yang diambil dengan menggunakan teknik purposive sampling. Teknik analisis data dilakukan dengan menggunakan Structural Equation Modeling (SEM). Secara komprehensif
I Gst. Bgs. Ag. Andira Eka Pradana +1 more
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Relationship between Impulsivity, Value Orientations and Impulsive Buying
Managing Global Transitions, 2020 The aim of this study was to examine the role of impulsivity and value orientations in impulsive buying on a convenience sample from the City of Zagreb (N = 220, 44% male), ages ranged from 20 to 55 years (mage = 26.07, sd = 7.14). A Barratt impulsivity scale, Buying Impulsivity Scale, and Value Orientation Scale was administered.
Sokić, Katarina +2 more
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Factors influencing Impulse Buying Behavior.
International Journal of Orthopaedics Research, 2022 Abstract Impulse buying is a classic phenomenon of violation of homo economics. Interesting subject to study to explore the reasons for breaking the rules. Various factors have been studied in this article, quantified with the SPSS tool after collecting the data from the general population.
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Impulse buying – demographic aspect
Journal of Management Research and Analysis, 2020 The purpose of this study is to investigate the effect of demographic factors viz Age, sex, Income & Education on Impulsive buying. When a customer shows the tendency to buy goods or services without planning in advance or when a customer decides on the spur of the moment, it can be called as Impulsive buying. Normally the decision of Impulsive buying
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Impulsive Behaviors in Patients With Pathological Buying
Journal of Behavioral Addictions, 2016 Aim To investigate impulsive behaviors in pathological buying (PB). Methods The study included three groups matched for age and gender: treatment seeking outpatients with PB (PB+), treatment seeking psychiatric inpatients without PB (PB−), and a healthy control group (HC).
Zander, Heike +4 more
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FACTORS INFLUENCE IMPULSIVE BUYING BEHAVIOR
Zeszyty Naukowe Wyższej Szkoły Humanitas Zarządzanie, 2023 Impulse buying is an unplanned purchase made during the purchasing process due to internal or external triggers. For nearly 100 years, researchers have been interested in studying impulse buying behavior and have attempted to explain the significance of impulse purchase behavior in recent years.
Urandelger Gantulga +1 more
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