Pengaruh Motivasi Hedonik terhadap Impulsive Buying dan Compulsive Buying
Target : Jurnal Manajemen Bisnis, 2022 The changed in consumer’s buying behavior and the accompanying factors is an important issue and an interesting topic for further study by marketers and academics nowadays. In this case, impulsive buying behavior and compulsive buying in Lombok local teenagers that is using halal cosmetic become the subject of this study.
Baiq Dinna Widyasti +3 more
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Multi-Sensory Marketing and Impulsive Buying Behavior: The Role of Impulsive Buying Traits
Emerging Science JournalThe rapid growth of the retail market, coupled with increased consumer income, has led to a surge in impulsive and unplanned shopping. This study aims to examine the relationships between multi-sensory marketing, customers' moods, impulsive buying traits, and impulsive buying behavior, using the Stimulus-Organism-Response (S-O-R) model. Customers' mood
Nguyen Le +3 more
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Visual Merchandising Impact on Impulse Buying Behaviour
Procedia - Social and Behavioral Sciences, 2015 AbstractThe main purpose of this paper is to define what visual merchandising elements make the highest impact on consumer buying behaviour. This article research question is what visual merchandising elements are the most important for consumers in Lithuania when shopping in specialised clothing and footwear stores.The results of the empirical survey ...
Gudonavičienė, Rasa +1 more
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Effect of Space Order on Impulse Buying: Moderated by Self-Construal. [PDF]
Behav Sci (Basel), 2023 Shi Y, Joo J.
europepmc +1 more source
Understanding consumer impulse buying in livestreaming commerce: The product involvement perspective. [PDF]
Front Psychol, 2023 Gong X, Jiang X.
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Brain-computer interface to predict impulse buying behavior using functional near-infrared spectroscopy. [PDF]
Sci Rep, 2022 Bak S, Jeong Y, Yeu M, Jeong J.
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Consumer impulse buying behavior: the role of confidence as moderating effect. [PDF]
Heliyon, 2022 Tran VD.
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The Impact of Scarcity on Consumers' Impulse Buying Based on the S-O-R Theory. [PDF]
Front Psychol, 2022 Zhang J +3 more
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Philanthropic sales in live-streaming shopping: The impact of online interaction on consumer impulse buying. [PDF]
Front Psychol, 2022 Ye Y, Zhou Z, Duan H.
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