Results 11 to 20 of about 6,465 (290)
Sains Manajemen, 2022 Abstrak: Penelitian ini bertujuan untuk menyelidiki pengaruh sales promotion, hedonic browsing, dan impulse buying tendency terhadap impulse buying pada pelanggan E-Commerce Shopee di Indonesia.
Martina Rahmawati Masitoh +2 more
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Impulse buying behaviour: an online-offline comparative and the impact of social media [PDF]
Spanish Journal of Marketing-ESIC, 2018 Purpose - This paper aims to explore the phenomenon of impulse buying in the fashion industry. The online and offline channels are compared to determine which is perceived as leading to more impulsive buying.
Laura Aragoncillo, Carlos Orus
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SAGE Open, 2023 The emergence of live-streaming commerce has fueled the phenomena of impulse buying. However, existing understanding of this phenomenon is relatively limited.
Chunhui Huo +3 more
doaj +1 more source
PERAN POSITIVE EMOTION MEMEDIASI STORE ATMOSPHERE TERHADAP IMPULSE BUYING DI BEACHWALK KUTA BALI
E-Jurnal Manajemen, 2020 Pertumbuhan ritel di Indonesia kuartal pertama tahun 2019 mengalami peningkatan konsumsi karena bisa memanfaatkan event-event penting sehingga konsumen lebih mudah dalam melakukan Impulse buying.
Dewa Ayu Chandra Devi, I Nyoman Nurcaya
doaj +1 more source
Why are you happy with impulse buying? Evidence from Indonesia [PDF]
Management Science Letters, 2018 Happiness is an ideal condition needed by everyone. In the real life, happiness comes not only from the harmony in the home but also from the exciting environment or atmosphere outside the home, such as impulse buying.
Wiwik Handayani +3 more
doaj +1 more source
FAKTOR YANG MEMPENGARUHI IMPULSE BUYING [PDF]
Jurnal Ekonomi : Journal of Economic, 2021 Perubahan gaya beli dari offline menjadi online membuat banyak ritel modern kalah bersaing sehingga menurunkan penjualan secara massive di pusat-pusat perbelanjaan. Situasi tersebut mendorong pelaku industri untuk dapat menemukan breakthrough dalam meningkatkan penjualan pada outlet -nya. Penelitian ini bertujuan untuk mengetahui faktor-faktor
Gilang Pratama Hafidz, Fachmi Tamzil
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Jurnal Ilmiah Mahasiswa Manajemen, Bisnis dan Akuntansi (JIMMBA), 2023 Tujuan penelitian ini adalah untuk menganalisis Pengaruh Situational Factors dan Impulse Buying Tendency Terhadap Impulse Buying Behavior Dengan Urge to Buy Impulively Sebagai Variabel Mediasi Pada Konsumen Trio Mall Kebumen. Responden pada penelitian ini adalah Pelanggan Pasar Trio Mall Kebumen yang berjumlah 100 orang.
Rizky Alifah Nuraini, Sulis Riptiono
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Looking beyond impulse buying [PDF]
European Journal of Marketing, 2014 Purpose – This paper aims to conceptualize consumer impulsiveness (CI) as a global trait to explore its influence on a wider range of consumer behaviours and also presents a revised CI scale. Prior research on CI focuses on the impulse buying context and does not establish the cross-cultural invariance of the CI scale.
Sharma, Piyush +2 more
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PERILAKU PEMBELIAN TIDAK TERENCANA (IMPULSE BUYING) DI PUSAT PERBENJAAN MODERN DI SURABAYA
An-Nisbah: Jurnal Ekonomi Syariah, 2017 The aim of this research was to analyze the infuence of the fashion involvement and money available toward the impulse buying behaviors through positive emotion.
Eka Adiputra
doaj +1 more source
Vikalpa, 2017 Executive Summary The e-commerce industry in India has seen unprecedented growth in last few years. Eyeing India’s substantial e-retail opportunity across multiple segments, investors have been aggressively funding the e-commerce sector.
Sanjeev Prashar +2 more
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