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POSITIVE EMOTION MEMEDIASI SALES PROMOTION DAN STORE ENVIRONMENT TERHADAP IMPULSE BUYING
E-Jurnal Manajemen, 2020 Impulse buying adalah perilaku konsumen yang melakukan pembelian secara langsung dan tidak ada rencana sebelumnya, dilakukan dengan cepat dan tanpa banyak evaluasi.
Ni Wayan Cynthia Devi, I Made Jatra
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PENGARUH STORE ENVIRONMENT TERHADAP IMPULSE BUYING (Survei Pada Pembeli di SERBU MART SUKOREJO)
Sketsa Bisnis, 2014 Tujuan Penelitian ini ada 3 yaitu: 1) menganalisis dan menjelaskan pengaruh variabel factor ambient terhadap impulse buying 2) menganalisis dan menjelaskan pengaruh variabel factor desain terhadap impulse buying 3) menganalisis dan menjelaskan pengaruh ...
Any Urwatul Wusko
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Measuring social media impact on Impulse Buying Behavior
Cogent Business & Management, 2023 In today’s ever-evolving business landscape, understanding the shifting buying behaviors of consumers has become a formidable challenge for businesses worldwide.
Prakash Singh +3 more
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Predicting Indian Shoppers’ Malls Loyalty Behaviour
Vikalpa, 2017 Executive Summary Mall managers tend to believe that purchasing decisions are made inside the shopping malls. These decisions, however, are influenced by various antecedent factors.
Sanjeev Prashar +3 more
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The Influence of Store Atmosphere Mediated by Positive Emotion on Impulse Buying
Almana: Jurnal Manajemen dan Bisnis, 2021 Based on the SPR (Stimulus-Process-Response) model, the store atmosphere can act as a stimulus that someone will process. One of them is a positive emotion that can produce a response in the form of impulse buying.
Putri Dwi Fazrin, Salim Siregar
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Journal of Theoretical and Applied Electronic Commerce Research, 2022 Impulse buying continues to be a relevant topic for retail management, yet few studies have examined the role of online impulse buying. This study analyzes the effect of impulse buying tendency on online impulse buying behavior through the mediation of ...
Judith Cavazos-Arroyo +1 more
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Indonesian Journal of Business and Entrepreneurship, 2020 The prevalence of online shopping also gave rise to irrational shopping behavior like impulse buying, which makes up a large share of e-retailer revenue. This study’s objective was to analyze the factors that affect impulse buying (i.e., website quality,
Allysha Tiffany Wiranata, Arga Hananto
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Relationship between Impulsivity, Value Orientations and Impulsive Buying
Managing Global Transitions, 2020 The aim of this study was to examine the role of impulsivity and value orientations in impulsive buying on a convenience sample from the City of Zagreb (N = 220, 44% male), ages ranged from 20 to 55 years (mage = 26.07, sd = 7.14). A Barratt impulsivity scale, Buying Impulsivity Scale, and Value Orientation Scale was administered.
Sokić, Katarina +2 more
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E-Jurnal Manajemen, 2018 Meningkatnya pertumbuhan ekonomi serta kebutuhan konsumen menyebabkan masyarakat khususnya di Denpasar mulai beralih berbelanja dari pasar tradisional ke toko ritel modern yang menawarkan konsep one stop shopping.
AA Istri Sandya Kharisma +1 more
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Jurnal Manajemen Teori dan Terapan, 2021 COVID-19 pandemic spread around the world and changed people's shopping habits. This phenomenon causes much fear and induces panic behavior. In a highly uncertain situation, many people are more likely to engage in impulse buying behavior during this ...
Alfian Budi Primanto +1 more
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