Results 41 to 50 of about 2,003 (160)
Jurnal PerformaAbstrak: Penelitian ini dilakukan dengan TikTok app sebagai objek penelitian. Penelitian ini bertujuan untuk mengetahui pengaruh Live Commerce dan Social Media Advertising terhadap Purchase Intention dengan variabel Impulse Buying Behavior yang ...
Wilbert Suwignyo +1 more
doaj +1 more source
Impulse buying tendency in online food delivery service among Muslims in Indonesia [PDF]
Innovative MarketingThis study investigates the factors influencing impulse buying behavior in online food purchases in Indonesia. The research gathered data from 270 valid respondents from the Muslim community through an online survey (Google Forms).
Nur Rizqi Febriandika +2 more
doaj +1 more source
THE INFLUENCE OF E-WOM AND PRICE DISCOUNT ON IMPULSE BUYING AT E-COMMERCE USERS IN PEKANBARU
Jurnal Ilmiah Bisnis dan Ekonomi Asia, 2023 This research aims to evaluate the influence of E-WOM and Price Discount on Impulse Buying among e-commerce users in Pekanbaru, with a focus on students in Pekanbaru.
Adella Puspita +2 more
doaj +1 more source
Indonesian Journal of Business and Entrepreneurship, 2020 The prevalence of online shopping also gave rise to irrational shopping behavior like impulse buying, which makes up a large share of e-retailer revenue. This study’s objective was to analyze the factors that affect impulse buying (i.e., website quality,
Allysha Tiffany Wiranata, Arga Hananto
doaj +1 more source
An Empirical Study of Online Impulsive Buying Behavior
Environment-Behaviour Proceedings Journal, 2022 Using the SOR model, this study examines the effect of Online Review, Shopping Enjoyment, Impulse Buying Tendency, and Perceived Acquisition Value on online impulsive buying behaviour among the millennial generation. Data was collected through online questionnaires using the convenience sample method.
Nurul Aqilah Mhd Yusak +2 more
openaire +1 more source
Telematics and Informatics ReportsImpulse buying has garnered significant attention in the marketing field; however, there remains a gap in understanding this behavior on digital platforms.
Khalil Ahmad, Kashish Lilani
doaj +1 more source
Different forms of consumers' impulsive buying behavior [PDF]
Anali Ekonomskog fakulteta u Subotici, 2019 In this manuscript, authors first define and explain the concept, as well as the types of impulsive (unplanned) purchases, and then the techniques that can be used to encourage consumers to perform them. In addition, the types of people who have the impulsive buying tendency are defined.
Alimpić Stefan, Perić Nenad
openaire +2 more sources
Islamic Consumption Behavior In Impulsive Buying
TawazunaConsumption behavior within the framework of Islamic values reflects an orientation that focuses on policy and careful consideration in every aspect of expenditure. In the context of impulsive buying, Muslims are encouraged to stay away from unplanned consumer behavior.
Maulina Maulina +3 more
openaire +1 more source
Customer Impulse Buying Behavior in Kathmandu
Journal of Nepalese Business Studies, 2018 This study examines customer impulse buying behavior in Kathmandu for the retail sector. Departmental store located in Kathmandu City were approached and collected data. Judgmental sampling technique was used and data were collected from 250 samples. Descriptive statistics and multiple regression analysis were used to summarize the nature of data and ...
openaire +2 more sources
From Browsing to Buying: Determinants of Impulse Buying Behavior in Mobile Commerce
Journal of Theoretical and Applied Electronic Commerce ResearchMobile commerce has transformed the retail landscape, yet the determinants of impulse buying behavior in this environment remain understudied, particularly in emerging markets.
Manuel Escobar-Farfán +5 more
doaj +1 more source