Results 151 to 160 of about 50,186 (191)

Do promotion and prevention focus influence impulse buying: The role of mood regulation, shopping values, and impulse buying tendency

Journal of Retailing and Consumer Services, 2021
Abstract Earlier researchers have observed that an individual consumer's mood plays a significant role in increasing the impulsiveness, which leads to impulsive buying. The literature on shoppers' motivational traits has profoundly acknowledged the impact of these traits and mood regulation constructs on individual shopping values.
Chandan Parsad, Sanjeev Prashar, T. Sai Vijay, Mukesh Kumar   +3 more
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Trait Predictors of Online Impulsive Buying Tendency: A Hierarchical Approach

Journal of Marketing Theory and Practice, 2011
The Internet represents a new marketing channel that can stimulate buying impulsiveness. With Mowen's 3M model as a theoretical framework, this paper examines the trait predictors of this online buying tendency. Buying impulsiveness (surface trait) is positively affected by Internet addiction (situational trait), need for arousal (elemental trait), and
Tao Sun, Guohua Wu
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Impulse buying tendencies among Indian consumers: scale development and validation

Journal of Indian Business Research, 2016
Purpose The purpose of this paper is to conceptualize, develop and validate the measurement of impulse buying tendency India, an emerging market in Asia. Design/methodology/approach The conceptualization of India’s impulse buying tendency (IBT) has been based on a review of academic literature and an analysis of qualitative data from 30 observations
Sheetal Mittal, Deepak Chawla, Neena Sondhi   +2 more
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Individual differences in impulse buying tendency: feeling and no thinking

European Journal of Personality, 2001
A 20‐item scale to measure general impulse buying tendency was developed and validated in two studies. The scale includes cognitive aspects (e.g. lack of planning and deliberation) and affective aspects (e.g. feelings of pleasure, excitement, compulsion, lack of control, regret). The scale correlated significantly with reported purchase frequencies of
Bas Verplanken, Astrid Herabadi
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An exploration of Taiwanese adolescents' impulsive buying tendency.

Adolescence, 2005
The purpose of this study was to examine via a questionnaire the personal characteristics and impulsive buying tendencies of 15- to 19-year-old Taiwanese adolescents. Results indicated that the impulsive buying was significantly associated with gender, age, and amount of pocket money available.
Chien-Huang, Lin, Hung-Ming, Lin
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Influence of Personality Traits and Social Conformity on Impulsive Buying Tendency

International Journal of Strategic Decision Sciences, 2019
Employing eight personality traits as suggested by Mowen, this study attempts to decipher the relationships these traits have with social conformity and impulsive buying tendency and between social conformity and impulsive buying tendency within one integrated framework. With data collected from 386 respondents, the article examines the relationship of
Chandan Parsad, Sanjeev Prashar, Vijay Sai Tata   +2 more
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Measuring the Impulse Buying Tendency: A Construct Validity Assessment

2014
This paper presents a construct validity assessment of the impulse buying tendency. The Rook and Fisher (1995) and Beatty and Ferrell (1996) scales are evaluated for convergent, discriminant, and nomological validity.
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Risk Aversion Behaviors of Consumers with Different Impulse Buying Tendency

2014 Seventh International Symposium on Computational Intelligence and Design, 2014
In order to know more about the rational factors in consumer irrational behavior, this paper analyzed 370 consumers' actual online shopping data with nonparametric test, trying to find out whether there are any risk aversion behavior discrepancies among consumers with different impulse buying tendency.
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Organic food consumer and impulsive buying tendency

2019
Although impulsive buying has been investigated for nearly 70 years, almost no research has examined this phenomenon on the organic food consumers. In the last 20 years, the organic food market has been reaching significant values worldwide and it is a market composed by consumers that have special attention and care when shopping. In order to increase
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Intrinsic and extrinsic motivations affecting impulse-buying tendency in mobile shopping

Social Behavior and Personality: an international journal, 2018
I investigated whether or not the components of the technology acceptance model (TAM), such as cognitive and affective factors, could predict impulse-buying tendency and shopping attitude in a mobile shopping environment. Participants were 234 consumers who had experience of mobile shopping.
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