Results 161 to 170 of about 50,186 (191)
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ONLINE MARKETING STIMULI STRATEGY AND IMPULSIVE BUYING TENDENCY
Journal of Contemporary Issues in Business and Government, 2021openaire +1 more source
Sustainable Store Atmospherics Cues as Drivers of Impulse Buying Tendencies
The pandemic has significantly transformed the retail industry, particularly physical stores, altering consumer attitudes toward fast fashion retail. This study examines the “New Retail Normal”, focusing on how store atmosphere dimensions influence store image, store satisfaction (SS), and their relationship with impulse buying.Aashish Mehra, Sneha Rajput, Serhat Ata
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Pathway of Online Impulsive Buying Tendency Research (2007-2024): Bibliometric Analysis
RSF Conference Series: Business, Management and Social SciencesThe goals of this study were to assess the body of knowledge about the propensity for online impulsive purchasing, to rectify the shortcomings of past reviews, and to provide academics and industry professionals with an up-to-date, thorough overview of the state of research in the field of online impulse buying tendency.
Rizka Zulfikar +4 more
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Exploring the factors driving impulse buying tendency on advertisements of Facebook
Proceedings of the 10th International Conference on Education Technology and Computers, 2018Nowadays, advertising on Facebook has grown into a highly popular marketing channel, resulting in how advertisements can capture users' attention becomes a vital issue for practitioners and researchers. This study aims to use the Social Learning Theory as a theoretical foundation to investigate how the social-feature factor, perceived herd behavior on ...
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Unboxing Gender Differences Toward Impulsive Buying Tendency in Live‐Streaming Shopping
International Journal of Consumer StudiesABSTRACTImpulsive buying behavior plays a crucial role in determining the success of live‐streaming commerce (LSC). Despite the widespread popularity of LSC, there exist two notable gaps. The primary aim of this study is to close the gaps by examining how social environmental stimuli trigger unplanned purchases using the Stimulus‐Organism‐Response (S‐O‐
Xi Luo, Jun‐Hwa Cheah, Xin‐Jean Lim
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THE RELATIONSHIP BETWEEN CONSUMERS’ SELF CONSTRUAL AND IMPULSIVE BUYING TENDENCY
2020Impulsive buying is an increasing consumption behavior in consumer societies. The relationship between consumers' self-construals and impulsive buying tendencies is important for understanding intercultural differences. In the studies conducted, it is seen that the self-construal is generally discussed with two dimensions as individual self and ...
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The Influence of a Robot Recommender System on Impulse Buying Tendency
Companion of the 2023 ACM/IEEE International Conference on Human-Robot Interaction, 2023Ching-Chih Tsao +5 more
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The influence of grocery store’s space determinants on impulse buying tendency
2019Contemporary consumers are very demanding when it comes to shopping habits, spending their precious time, but also when it goes about the design of the stores they visit or experience they had there. Therefore, a successful retailer has to meet the demands of its consumers in order to create a positive image in the consumer's mind, which can be often ...
Franjković, Jelena, Dujak, Davor
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