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MEASURING IMPULSIVE BUYING TENDENCIES IN CROATIA: TOWARDS A PARSIMONIOUS MEASUREMENT SCALE

2007
Departing from an English instrument proposed by Verplanken and Herabadi (2001), we propose a preliminary scale comprising eight items to parsimoniously measure impulsive buying tendencies in Croatia. The preliminary scale assesses two facets of impulsive buying tendencies, namely cognitive aspects (e.g.
openaire  

Online Impulse Buying Tendency—Impact of Psychological, Social, and Technological Factors

2023
Daniel Costa Pacheco   +3 more
openaire   +1 more source

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