Results 61 to 70 of about 50,186 (191)
Review of Management and EntrepreneurshipThis research aims to investigate the impact of online customer reviews on customer trust and impulse buying, by utilizing the Stimulus-Organism-Response (SOR) theoretical framework.
Gracela Marisa Sanapang +2 more
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HOW DIGITAL MARKETING INFLUENCES IMPULSE BUYING TENDENCY AND IMPULSE BUYING IN E-COMMERCE INDUSTRY
, 2019 The study examines the impact of digital marketing that includes social media marketing and content marketing on impulse buying tendency and impulse buying. The context of the study was e-commerceindustry in Indonesia and a questionnaire was developed with 208 respondents.
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HEDONIC CONSUMPTION TENDENCY DAN IMPULSE BUYING PELANGGAN PRODUK FASHION DI MALL BALI GALERIA
E-Jurnal Manajemen, 2016 Penelitian ini bertujuan untuk menjelaskan bagaimana pengaruh availability of money, availability of time dan fashion involvement terhadap hedonic consumption tendency dan impulse buying pelanggan produk fashion di Mall Bali Galeria.
I Gde Made Ray Anom Dananjaya +1 more
doaj
The Impact of Impulse Buying and Network Platforms on Consumer Purchasing Behaviour: A Case Study of a Technical Product [PDF]
, 2019 This paper investigates the effects of impulse buying and network platforms on the online purchasing behaviour for experience goods using a 2 (low impulse buying tendency vs. high impulse buying tendency) × 2 (mobile platform vs.
Qihua Liu, Xuan Wen, Yiran Li
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Binus Business ReviewIn today’s technological age, access to the Internet is required in various fields, ranging from the essentials (clothing, food, and shelter) to recreation. As a result, people are willing to part with their money for the thrill of playing video games,
Sherly Artadita, Sita Deliyana Firmialy
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Emotions and Behavior Regulation in Decision Dilemmas
Games, 2017 We introduce a dynamic model of emotional behavior regulation that can generalize to a wide range of decision dilemmas. Dilemmas are characterized by availability of mutually exclusive goals that a decision maker is dually motivated to pursue.
Joaquin Gómez-Miñambres, Eric Schniter
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Self-congruence, brand attachment and compulsive buying [PDF]
, 2019 Compulsive buying refers to a phenomenon that promotes excessive consumerism which may hurt the brands' reputation in the long run. This study examines the influence of actual and ideal self-congruence on brand attachment and two dimensions of compulsive
Ekinci, Yuksel +2 more
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Review of Management, Accounting, and Business StudiesConsumers who like shopping, have a greater tendency to seek information about certain products. If the information obtained is about a product that can attract the heart, it will bring up the desire to have the item immediately, so that impulse buying ...
Putu Agus Perinanta Putra +2 more
doaj +1 more source
Compulsive buying and credit card misuse among credit card holders: the roles of self-esteem, materialism, impulsive buying and budget constraint [PDF]
, 2014 Purpose: This study aims to examine the factors that influence credit card misuse among working adults in Klang Valley, Malaysia. The relationship among self-esteem, materialism, impulsive buying, budget constraint, compulsive buying and credit card ...
Alam, Syed Shah +3 more
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IMPULSE BUYING TENDENCY: STUDI PADA KONSUMEN MATAHARI DEPARTEMENT STORE KOTA AMBON [PDF]
IQTISHODUNA, 2012 This study has the objective to test stimulus which is given from store environment and store social factor toward impulse buying tendency mediated by positive emotion of consumers at Matahari departement store in Ambon City. This study is an explanatory research.
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