Results 71 to 80 of about 50,186 (191)

Literature Review of The Store Windows Display Influences on Consumers Attractiveness Through the Layout Design [PDF]

open access: yes, 2019
Windows display is one of the important aspect in retail design in order to increase consumer product awareness. The store windows design had been varied especially with the creative visual merchandiser in managing a visual approach of store windows ...
Abdulhadi, R. H. (Reza )   +1 more
core  

A study on impulse buying behaviour of european tourists at airport environment KKIA Terminal 1 / Harijah Bakar [PDF]

open access: yes, 2014
This study examines the relationship between factors that influencing impulse buying behavior of European tourist in airport environment. The contribution of retailing to total airport revenue is becoming more important.
Bakar, Harijah
core  

The Influence of Fashion Involvement, Shopping Lifestyle, and Live Streaming Shopping on E-Impulse Buying Fashion Products

open access: yesJurnal Ilmiah Bisnis dan Ekonomi Asia
This study aims to analyze the influence of fashion involvement, shopping lifestyle, and live streaming shopping on e-impulse buying of fashion products in TikTok Shop users in Pekanbaru City.
Sawitri Sawitri, Awliya Afwa
doaj   +1 more source

Factors Affecting Impulsive Buying Behavior with Mediating role of Positive Mood: An Empirical Study [PDF]

open access: yes, 2019
This research which is guided by impulse buying literature and “Stimulus-Organism Response (S-O-R) model”, explores the relationship between individual differences and impulse buying behavior directly and indirectly through the mediating role of positive
Ahmad, Muhammad Bilal   +4 more
core   +2 more sources

Influence of demographic and individual difference factors on impulse buying

open access: yesTržište, 2010
The main purpose of the paper is to determine the correlation of consumers’ demographic or socioeconomic characteristics and individual difference factors on the impulse buying behavior with respect to a number of single impulsivity indicators and one ...
Mirela Mihić, Ivana Kursan
doaj  

Environmental, Social, and Governance practices on impulse buying tendency through young customer engagement

open access: yesTạp chí Phát triển và Hội nhập
This research explores how customer engagement with the F&B brand’s dedication to social responsibility, sustainable business practices, and corporate governance influences impulsive buying.
Long Cuu Hoang   +4 more
doaj   +1 more source

Impulse Buying Behaviour of Young Males in an Airport Environment [PDF]

open access: yes, 2013
The aim of this study is to conclude different areas and factors of impulse buying behaviours at the airport environment. The most important factors and research papers are researched on to find out how the topic has been regarded in the past.
Vänniä, Eeva
core  

PENGARUH STORE ENVIRONMENT, SHOPPING ENJOYMENT TENDENCY, IMPULSE BUYING TENDENCY TERHADAPIMPULSE BUYING MELALUI POSITIVE AFFECT, NEGATIVE AFFECT, DAN URGE TO BUY IMPULSIVELY PADA SUPERMARKET SUPER INDO MERR SURABAYA [PDF]

open access: yes, 2018
The Objective of this study is to examine the effect of Store Environment, Shopping Enjoyment Tendency, and Impulse Buying Tendency on Impulse Buying through Positive Affect, Negative Affect, and Urge to Buy Impulsively.
Indarini, Indarini   +2 more
core   +5 more sources

The influence of body image self-discrepancy on impulsive buying behavior: the moderating role of body malleability beliefs

open access: yesHumanities & Social Sciences Communications
For decades, marketers and mass media’s overemphasis on idealized figures and social networks’ distortion of aesthetic norms have led to very narrow and distorted aesthetic standards. As a result of this tendency, many people experience varying levels of
Hui Sang   +3 more
doaj   +1 more source

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