Results 31 to 40 of about 351,426 (323)
Millennia’s impulsive buying behavior: does positive emotion mediate?
Journal of Economics, Business & Accountancy Ventura, 2019 Indonesian buying behavior, especially on generation Y or millennialism, tends to be impulsive, and the rapid development of the retail fashion business allows marketers to learn and formulate the strategy.
Achmad Choirul, Yessy Artanti
doaj +1 more source
Jurnal Performa, 2022 Produk fashion merupakan produk yang seringkali menyebabkan pembelian tak terencana. Tujuan penelitian ini adalah untuk mengetahui pengaruh celebrity endorse di Instagram dan hedonic motives terhadap impulsive buying produk fashion.
Vike Felicia
doaj +1 more source
Factors influencing Impulse Buying Behavior.
International Journal of Orthopaedics Research, 2022 Abstract Impulse buying is a classic phenomenon of violation of homo economics. Interesting subject to study to explore the reasons for breaking the rules. Various factors have been studied in this article, quantified with the SPSS tool after collecting the data from the general population.
openaire +2 more sources
Impulsive buying behaviour in live-streaming commerce: an application of S-O-R theory
Cogent Social SciencesThe live-streaming commerce is a new chapter in sales that offers brands and retailers enormous scope for creating value. This approach is reshaping how businesses connect with their audiences by opening up exciting possibilities for growth and ...
Xin Lin Chung +7 more
semanticscholar +1 more source
The Effect of Sales Promotion and Knowledge on Impulsive Buying of Online Platform Consumers
Journal of Consumer Sciences, 2021 Impulsive buying is an unplanned purchase decision due to stimulation from the shopping environment. This study aims to analyze the consumer characteristics and sales promotion, knowledge, and impulsive buying and the influence of consumer ...
Tasneem Al Mutanafisa, Retnaningsih
doaj +1 more source
Impulse buying – demographic aspect
Journal of Management Research and Analysis, 2020 The purpose of this study is to investigate the effect of demographic factors viz Age, sex, Income & Education on Impulsive buying. When a customer shows the tendency to buy goods or services without planning in advance or when a customer decides on the spur of the moment, it can be called as Impulsive buying. Normally the decision of Impulsive buying
openaire +2 more sources
Advanced Materials, EarlyView.A multidimensional molecular strategy optimizes the tribonegative layer by electrospinning PVDF‐HFP for dipole alignment and crystallinity, followed by 2D borophene doping to enhance conductivity and charge trapping. Integrated with Nylon‐66 nanofibers, the composite device delivers a record sensitivity of 53.8 ± 1.2 V kPa−1 at 3 Hz, enabling ultra ...
Sajib Roy +7 more
wiley +1 more source
The impact of psychological pricing and sales promotion activities on impulse purchases of clothing in retail stores: Research on consumer behavior in Serbia and Bosnia and Herzegovina [PDF]
Marketing (Beograd. 1991), 2022 The impact of psychological pricing and sales promotion activities on impulse purchases of clothing in retail stores: research on consumer behavior in Serbia and Bosnia and Herzegovina The aim of this research was to determine the relationship between ...
Matanović Jelena +2 more
doaj
Frontiers in Psychiatry, 2023 The main purpose of this preliminary study was to investigate a potential relationship between early maladaptive schemas (EMSs) and impulsive and compulsive buying tendencies in a sample of young adults (college students).
Susana Rocha +9 more
doaj +1 more source
Impulsive Behaviors in Patients With Pathological Buying
Journal of Behavioral Addictions, 2016 Aim To investigate impulsive behaviors in pathological buying (PB). Methods The study included three groups matched for age and gender: treatment seeking outpatients with PB (PB+), treatment seeking psychiatric inpatients without PB (PB−), and a healthy control group (HC).
Zander, Heike +4 more
openaire +5 more sources