Results 31 to 40 of about 33,394 (203)
Factors influencing Impulse Buying Behavior.
International Journal of Orthopaedics Research, 2022 Abstract Impulse buying is a classic phenomenon of violation of homo economics. Interesting subject to study to explore the reasons for breaking the rules. Various factors have been studied in this article, quantified with the SPSS tool after collecting the data from the general population.
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Jurnal Performa, 2022 Produk fashion merupakan produk yang seringkali menyebabkan pembelian tak terencana. Tujuan penelitian ini adalah untuk mengetahui pengaruh celebrity endorse di Instagram dan hedonic motives terhadap impulsive buying produk fashion.
Vike Felicia
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A STUDY OF PLANNED IMPULSIVE BUYING ON CONSUMERS IN INDONESIA [PDF]
, 2014 Marketing process in a company will be successful if they can understand the unique character of their consumers. Unique characteristic of Indonesian consumer who unplanned and who have unplanned spending pattern became such opportunities for the company
Diana , Aqmala, Naili , Farida
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Impulse buying – demographic aspect
Journal of Management Research and Analysis, 2020 The purpose of this study is to investigate the effect of demographic factors viz Age, sex, Income & Education on Impulsive buying. When a customer shows the tendency to buy goods or services without planning in advance or when a customer decides on the spur of the moment, it can be called as Impulsive buying. Normally the decision of Impulsive buying
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HUBUNGAN ANTARA KEMATANGAN EMOSI DENGAN IMPULSIVE BUYING PADA REMAJA [PDF]
, 2013 HUBUNGAN ANTARA KEMATANGAN EMOSI DENGAN IMPULSIVE BUYING PADA REMAJA Oleh Laely Eri Pratiwi NIM 08104244040 ABSTRAK Penelitian ini bertujuan untuk mengetahui hubungan antara kematangan emosi dengan impulsive buying pada remaja.
Laely Eri , Pratiwi
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Impulsive Buying Tendencies and Personality: Cognitive and Affective Aspects
Psychiatry InternationalImpulsive buying is a growing problem in modern society with significant financial and psychological consequences, and it is necessary to examine the mechanisms underlying it. Understanding the mechanisms driving this behavior is crucial.
Fayyaz Hussain Qureshi +2 more
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The impact of psychological pricing and sales promotion activities on impulse purchases of clothing in retail stores: Research on consumer behavior in Serbia and Bosnia and Herzegovina [PDF]
Marketing (Beograd. 1991), 2022 The impact of psychological pricing and sales promotion activities on impulse purchases of clothing in retail stores: research on consumer behavior in Serbia and Bosnia and Herzegovina The aim of this research was to determine the relationship between ...
Matanović Jelena +2 more
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FACTORS INFLUENCE IMPULSIVE BUYING BEHAVIOR
Zeszyty Naukowe Wyższej Szkoły Humanitas Zarządzanie, 2023 Impulse buying is an unplanned purchase made during the purchasing process due to internal or external triggers. For nearly 100 years, researchers have been interested in studying impulse buying behavior and have attempted to explain the significance of impulse purchase behavior in recent years.
Urandelger Gantulga +1 more
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Digital BusinessThis study explores the dynamics of consumer impulsive buying behavior—both affective and cognitive—on e-commerce platforms by identifying key shopping motivation factors and examining the role of customer value, which includes both hedonic and ...
Andri Dayarana K. Silalahi +4 more
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The Effect of Sales Promotion and Knowledge on Impulsive Buying of Online Platform Consumers
Journal of Consumer Sciences, 2021 Impulsive buying is an unplanned purchase decision due to stimulation from the shopping environment. This study aims to analyze the consumer characteristics and sales promotion, knowledge, and impulsive buying and the influence of consumer ...
Tasneem Al Mutanafisa, Retnaningsih
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