Results 71 to 80 of about 33,394 (203)

The Influence of Personality, Shop Enjoyment, and Impulsive Buying Tendency on Impulsive Buying Behavior in Transmart Ngagel Surabaya

IJEBD (International Journal of Entrepreneurship and Business Development), 2020
Purpose: This study aims to analyse the correlation between personality, shop enjoyment, impulsive buying tendency and impulsive buying behaviour statistically. Design/methodology/approach: This study is a quantitative study.
Dian Savitri, Nurul Aini, Joko Suyono
doaj  

FASHION INVOLVEMENT MEMPENGARUHI EMOSI POSITIF DAN HEDONISME TERHADAP IMPULSIVE BUYING DI GERAI ZARA BALI

E-Jurnal Manajemen, 2020
Tujuan penelitian ini adalah untuk mengetahui bagaimana fashion involvement mempengaruhi emosi positif dan hedonisme terhadap impulsive buying konsumen produk fashion dalam konteks berbelanja.
Celina Andika Mulia, A.A. Gd. Agung Artha K.   +1 more
doaj   +1 more source

Pengaruh Motif Hedonis dan Browsing terhadap Pembelian Impulsif pada Pembelian Online Produk Fashion [PDF]

, 2015
The purpose of this research is to identify the influence of hedonic motive and browsing toward implusive buying on online purchasing fashion product.
Prihatini, R. A. (Roro), Susanto, S. (Susanto)   +1 more
core   +1 more source

Pengaruh Stimulus Lingkungan Toko dan Faktor Lingkungan Sosial terhadap Perilaku Pembelian Impulsif pada Carrefour Sunset Road di Denpasar [PDF]

, 2014
Store environmental stimuli is done promotional techniques to increase consumer spending is not planned to certain product groups.Social environmental factors may include employee assistance and employee perceptions.
Sulistyawati, E. (Eka), Yuliartini, N. P. (Ni)   +1 more
core  

Analisis Perbedaan Gender terhadap Pembelian Impulsif (Studi Pembelian Impulsif di Distro ROWN Surakarta) [PDF]

, 2018
This study aims to analyze how big the effect of gender differences on impulsive purchases on consumers ROWN distro. Population in this research is consumer Row Surrey edition December 2017 and sample in this research is consumer of ROWN Surakarta ...
, Dr. Anton Setyawan, SE, M.Si, Mahindra, Rangga   +1 more
core  

Pengaruh Kecanduan Internet, Daya Tarik Promosi dan Kepemilikan Kartu Kredit terhadap Perilaku Pembelian Impulsif Online [PDF]

, 2015
The purpose of this study is ntuk determine the effect of internet addiction, attraction and promotion of credit card ownership to the online impulsive buying behavior.
Kusuma, A. A. (A), Putra, A. A. (A)
core  

Streamer interaction and consumer impulsive buying in live-stream commerce: the mediating roles of trust and emotional arousal with anticipated regret as boundary condition

Frontiers in Communication
IntroductionOnline shopping’s convenience often drives impulsive buying, yet the associated regret emotions pose challenges for consumer satisfaction and businesses’ long-term customer relationship management.
Chengmin Wang, Baohua Chen, Shoufeng Hu, Shoufeng Hu, Jiahui Li   +4 more
doaj   +1 more source

HUBUNGAN ANTARA HEDONIC SHOPPING MOTIVATION TERHADAP IMPULSIVE BUYING PADA MAHASISWA PENGGUNA SHOPEE PAYLATER [PDF]

E-Commerce Shopee with Paylater feature provides easy access for students to buy goods without having to think about whether funds are available or not. The impact of the Paylater system is that students tend to engage in impulsive buying.
Rahmatillah, Siti
core  

HUBUNGAN INTENSITAS MENGAKSES ONLINE SHOP DAN TINGKAT KEPERCAYAAN REKOMENDASI PEER GROUP DENGAN PEMBELIAN IMPULSIF SECARA ONLINE [PDF]

, 2018
Impulsive buying is a phenomenon happens in the society. Along with the appeareance of enormous number of online shop, impulsive buying happens not only in a store but also in online shopping.
Dania Mentari, Danuza
core  

Impulsive buying behavior depending on gender [PDF]

, 2013
One of the biggest challenges of companies is to determine the behavior of its consumers, because only by this it can influence determine them to buy their products.
Istudor, Nicolae, Pelau, Corina
core