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Understanding Impulsive Buying Behavior of Fashion Products

open access: yesUnderstanding Impulsive Buying Behavior of Fashion Products
The purpose of this study was to investigate effects of mobile shopping characteristics and perceived body image on impulsive buying behaviors of fashion products. This study examined personalization, ubiquity and security as the mobile shopping characteristics and appearance evaluation and appearance orientation as the perceived body image. While most
openaire  

Impulse Buying Behavior In India - An Overview

open access: yesAsian Journal of Business Research, 2016
M. Geetha, S. Bharadhwa
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Impulsive Buying Behavior, Emotional Impact and Frugality Among Youth Psychological and Demographic Analysis

open access: gold
Nisha Ku   +59 more
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