Results 221 to 230 of about 24,650 (234)
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Impulse buying behavior: the mobile revolution
International Journal of Retail & Distribution Management, 2019Purpose The purpose of this paper is to investigate the role of in-store mobile usage on purchase decision making in order to understand whether and to what extent the use of the device changes the shopper behavior in terms of planned and unplanned purchases even across different retail store formats.
BELLINI S., AIOLFI S.
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Impulse Buying Behavior of Apparel Purchasers
Clothing and Textiles Research Journal, 1991This study compared three samples offemale consumers (textiles and clothing [TC] and non-TC students and older non-student consumers) on four impulse buying dimensions and planned buying, other shopping behaviors, and demographic characteristics. The study also identified possible predictor variables of impulse buying.
Yu K. Han +3 more
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Impulsive buying behavior and Digital wallet Usage
CARDIOMETRY, 2022This study has initiated an in-depth understanding of digital wallet usage on Impulse buying behavior. This study has used an online survey by using 385 respondents comprising people from different ages and backgrounds. This research has enabled us to understand that there is a significant contribution to Impulsive buying behavior due to the usage of ...
I. Tajamul, P. Akhil
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International Journal of Quality and Service Sciences, 2021
Purpose This study aims to examine the effects of cruise attributes on impulse buying of service customers through impulsive buying tendency. Specifically, this study investigates whether service attributes (variety of selection and price) influence the impulsive buying behavior of customers by stimulating their impulsive buying tendency.
Jookyung Kwon, Jiseon Ahn
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Purpose This study aims to examine the effects of cruise attributes on impulse buying of service customers through impulsive buying tendency. Specifically, this study investigates whether service attributes (variety of selection and price) influence the impulsive buying behavior of customers by stimulating their impulsive buying tendency.
Jookyung Kwon, Jiseon Ahn
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Visual attention, buying impulsiveness, and consumer behavior
Marketing Letters, 2018Buying impulsiveness is frequently triggered by point-of-sale information. In order to impact consumer behavior, this information must be visually noticed. In this study, researchers propose that consumers’ level of buying impulsiveness impacts their visual attention to point-of-sale information (i.e., signs, displays).
Hayk Khachatryan +6 more
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Impact of Impulsive Buying Behavior on Postimpulsive Buying Satisfaction
Social Behavior and Personality: an international journal, 2015I investigated how impulsive buying behavior affects postimpulsive buying satisfaction through the mediator of mixed emotion response and the moderator product type. I collected data using the survey method and used independent samples t tests, two-way analyses of variance, and linear regression to analyze the 243 valid questionnaires.
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Y-Generation Digital Natives' Impulsive Buying Behavior
2018 3rd Technology Innovation Management and Engineering Science International Conference (TIMES-iCON), 2018This paper attempted to explore what cause Y-Generation digital natives' impulsive buying. Some valuable conclusions were found by the survey and statistical analysis. Panic atmosphere is the reason of the Y-generation digital natives' impulsive buying.
Liu Qingyang, Xie Yuxuan, Chang Sijia
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Journal of International Consumer Marketing, 2006
Social norms and networks are important to understand consumer behavior. Here, we reexamine normative influences on impulsive buying (Rook and Fisher 1995) within a different cultural context, South Korea. Results of Study 1-with a general consumer sample from Soulh Korea, confirms prior findings in the United States that the relationship between ...
Kwak, Hyokjin +3 more
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Social norms and networks are important to understand consumer behavior. Here, we reexamine normative influences on impulsive buying (Rook and Fisher 1995) within a different cultural context, South Korea. Results of Study 1-with a general consumer sample from Soulh Korea, confirms prior findings in the United States that the relationship between ...
Kwak, Hyokjin +3 more
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Consumer Behavior, Impulse Buying, and Design Ethics
Consumer behavior is a well-studied but still misunderstood area of our modern life. Consumers can frequently be subjected to unexpected marketing tactics, and some question the ethics of how consumers are commodified, especially when the targeted consumers are viewed as vulnerable (Smith & Cooper-Martin, 1997).Sean P. Moran, Diana S. Nicholas
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Religious Influences on Impulse Buying Behavior
European Economic Letters, 2023openaire +1 more source