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In-Store Stimuli and Impulsive Buying Behaviour
International Journal of Strategic Decision Sciences, 2018The objective of this article is to investigate the influence of retail shopping environment and impulsive buying tendency on unplanned buying. With this objective, this research examines how display of the goods inside the store, appearance and helpfulness of store employees and crowd inside the retail store affect impulsive buying and such buying ...
Chandan Parsad +3 more
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A STUDY ON IMPULSIVE BUYING BEHAVIOUR
2021Impulsive buying is a sudden, unplanned purchase that the consumer makes without thinking about the consequences. Impulsive buying has become an important economic phenomenon due to the availability of credit cards, the existence of online shopping options, and the spread of shopping mall culture.
KURT, Samet +2 more
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Impulse buying behaviour in cosmetics marketing activities
Total Quality Management & Business Excellence, 2015Programme evaluation regarding how to trigger consumers’ impulse buying behaviour has become a concern of enterprises in terms of developing effective marketing models. Using the quantitative method, this study probed into the effects of cosmetics consumers’ consumption situation and experiential marketing in marketing activities on brand image and ...
Pei-Tzu Wu, Cheng-Jong Lee
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Challenges of E-Retailing: Impulsive Buying Behaviour
2013This chapter explores the relationship between impulsive online purchasing and the features of online consumers. The data was collected through a survey questionnaire using the purposive sample of 240 Croatian consumers from the Dubrovnik-Neretva County. The data was analysed using factor analysis and one-way analysis of variance.
Katija Vojvodic, Matea Matic
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A bibliometric review of online impulse buying behaviour
International Journal of Electronic Business, 2022Abu Bashar +2 more
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An Empirical Analysis of Customers Impulse Buying Behaviour
2013An impulse buying is a spontaneous purchase- an item that a shopper had not planned to buy when began their shopping task. Objectives of the Study:- Ø Examine the factors (i) Disposable income, (ii) Visual merchandise, (iii) fashion involvement, (iv) the Predecisive stage of customers buying product & (v) Before purchasing giving a second thought.
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The Influence of Personality Traits on Consumer Impulsive Buying Behaviour
International Journal of Marketing and Business Communication, 2016Consumer behavior is a complex phenomenon which is evolving according to the time, situations, demographic characteristics of individuals, personality traits, cultural influences etc. The personality of individuals is a unique dynamic organization of the characteristics of a particular person, physical and psychological, which influence behavior and ...
Khagendra Nath Gangai, Rachna Agrawal
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IMPULSIVE BUYING BEHAVIOUR: GENERATION Z
DOKBAT 2022 - 18th International Bata Conference for Ph.D. Students and Young Researchers, 2022openaire +1 more source
The Impact of Time Pressure on Impulsive Buying: The Moderating Role of Consumption Type
Tourism Management, 2022Yuanyuan Shi, Nan Xue, Xing Liu
exaly