Results 131 to 140 of about 692,562 (156)
Reconceptualising Social Media Impulse Buying Through a Recursive Temporal SOR Perspective
ABSTRACT Impulse buying in social media is commonly examined through the Stimulus–Organism–Response (SOR) framework, yet empirical applications often treat purchase as the endpoint of a linear sequence and give limited attention to how post‐purchase states and platform‐mediated re‐exposure shape subsequent episodes.
Lorena Ronda, Sandra Tobon, Carmen Abril
wiley +1 more source
Influencer Authenticity in Marketing: A Systematic Literature Review and Future Research Agenda
ABSTRACT As influencer marketing scales into a mainstream advertising channel, authenticity has become its defining currency, yet consumers and brands struggle to understand what makes a social media influencer (SMI) genuinely credible and why strategic authenticity backfires.
Fatih Celik +4 more
wiley +1 more source
THE EFFECT OF ASTROLOGY ON YOUNG CUSTOMER BEHAVIORS [PDF]
The main purpose of this study was to examine the effect of date-of-birth on consumption behaviors of young people. A face-to-face interview survey is conducted to collect data. SPSS 18.0 for Windows was used for data analysis.
Kitapci Olgun +2 more
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Buy Now, Think Later: The Role of Behavioural Biases in Impulse Spending
ABSTRACT This study explores the relationships between present bias, emotional reactivity and perceived digital advertising exposure in relation to impulse spending behaviour. The aim is to examine how these psychological factors and marketing perceptions are associated with impulsive consumer purchases.
Meryem Akin, Isik Akin
wiley +1 more source
CEO social media activity and insider trading
Abstract This article studies the relationship between CEOs' social media activity and their insider trading behavior. Drawing on psychological evidence linking online activity to risk‐taking, we find that active CEOs on social media exhibit higher risk preferences and engage more in insider trading—particularly in terms of incidence, intensity, and ...
Zhichuan Li +2 more
wiley +1 more source
ABSTRACT Academic Abstract Without recognizing how past failures bias subsequent choices, managers risk decisions that waste resources or prematurely abandon promising opportunities. This study draws on risk‐type preference‐shift theory and extends it with individual and organizational boundary conditions to examine how distinct failure experiences ...
Julian Nickel +3 more
wiley +1 more source
“This is the Work I'm Most Proud of”: K‐Pop Fandom and Children's Multilingual Literacy Practices
ABSTRACT This paper examines how children's affective investments in K‐pop generated sustained multilingual literacy practices in an arts‐based bookmaking project. Drawing on Pennycook's concept of language assemblages and Norton's investment framework, and informed by Paris and Alim's distinction between heritage and community practices, we analyse ...
Julie Choi, Rafaela Cleeve Gerkens
wiley +1 more source
ABSTRACT Background Shift‐based work is a fundamental component of surgical intensive care nursing and has significant effects on health‐related behaviours, particularly nutrition. Irregular working hours, high workload and limited access to healthy food options may contribute to unhealthy eating patterns among nurses.
Esra Özkan, Belgin Şen Atasayar
wiley +1 more source
ABSTRACT Background Interdisciplinary teams in home care and home nursing are being implemented across Denmark, inspired by the Buurtzorg model. While structural aspects have been studied, less is known about the concrete, observable behaviours that make interdisciplinary teams function well in practice.
Benjamin Olivares Bøgeskov, Gry Segoli
wiley +1 more source
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