Results 61 to 70 of about 17,376 (199)

Emotional Regulation and Impulsive in Fashion Purchases among Emerging Adulthood: An In-Depth Quantitative Study

Jurnal Psikologi Teori dan Terapan
Background: Emerging adulthood is characterized by self-image exploration and emotional instability, where insufficient emotion regulation may result in impulsive fashion purchases, highlighting a significant issue in this developmental phase. Objective:
Dinda Maulina Putri, Marniati Marniati, Reza Asep Adi Purnomo   +2 more
doaj   +1 more source

The influence of body image self-discrepancy on impulsive buying behavior: the moderating role of body malleability beliefs

Humanities & Social Sciences Communications
For decades, marketers and mass media’s overemphasis on idealized figures and social networks’ distortion of aesthetic norms have led to very narrow and distorted aesthetic standards. As a result of this tendency, many people experience varying levels of
Hui Sang, Xuejie Wang, Huaming Liu, Lizhu Davis   +3 more
doaj   +1 more source

How to Transfer a Coupon-Based Event into a Hedonic Shopping Experience? Retail Branding Implications Based on the Glamour Shopping Days [PDF]

, 2016
The paper examines the motivational drivers behind the participation of Hungarian consumers on a special shopping event, also known as Glamour Days. The study encompasses a variety of related conceptualizations such as hedonic/utilitarian shopping values,
Kelemen, Zita, Kemény, Ildikó, Nagy, Péter   +2 more
core   +1 more source

The role of ideal self-congruence and brand attachment in consumers’ negative behaviour: Compulsive buying and external trash-talking [PDF]

, 2018
Purpose The purpose of this paper is to investigate the role of ideal self-congruence in instigating two types of negative consumer behaviours – compulsive buying and external trash-talking – and the mediating role of brand attachment on these ...
Ekinci, Yuksel, Japutra, Arnold, Nguyen, Bang, Simkin, Lyndon   +3 more
core   +2 more sources

Impulsive Buying Tendencies and Personality: Cognitive and Affective Aspects

Psychiatry International
Impulsive buying is a growing problem of modern society with significant financial and psychological consequences, and it is necessary to examine the mechanisms underlying it. Understanding the mechanisms driving this behaviour is crucial. Impulsive buying consists of two key aspects: a cognitive aspect, characterised by a lack of planning and ...
Fayyaz Hussain Qureshi, Katarina Sokić, Sarwar Khawaja   +2 more
openaire   +2 more sources

Reinforcing Consumers’ Impulsive Buying Tendencies through M-Devices and Emails in Pakistan [PDF]

Interdisciplinary Journal of Information, Knowledge, and Management, 2018
Aim/Purpose: The current study investigates the relationship between mobile and email marketing and consumer impulse buying tendencies in Pakistan. Background: Technology has become a primary driver for all business operations, which has dramatically transformed the wireless communications marketing paradigm.
Abdul Waheed, Jianhua Yang, Jon K. Webber   +2 more
openaire   +1 more source

CONSUMER IMPULSIVE BUYING TENDENCY SCALE DEVELOPMENT USING MIXED METHODOLOGY

Beykoz Akademi Dergisi, 2018
In the domains of marketing and consumer behavior, there has been a paradigmatic shift from fully rational and mechanical human beings towards the dominance of feelings, irrationalities and impulses. Hence, there has been a growing demand for measurement tools capturing the multidimensional nature of buying processes.
openaire   +3 more sources

HUBUNGAN SELF-MONITORING DAN IMPULSIVE BUYING PRODUK KOSMETIK PADA MAHASISWI UNSYIAH [PDF]

, 2021
Mahasiswi sebagai remaja akhir merupakan individu yang memiliki kecenderungan dalam melakukan impulsive buying atau pembelian secara spontan. Dalam melakukan pembelian mahasiswi masih mudah terpengaruh oleh lingkungan sehingga membeli barang-barang yang ...
MILAZIA PUTRI
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HOW DIGITAL MARKETING INFLUENCES IMPULSE BUYING TENDENCY AND IMPULSE BUYING IN E-COMMERCE INDUSTRY

, 2019
The study examines the impact of digital marketing that includes social media marketing and content marketing on impulse buying tendency and impulse buying. The context of the study was e-commerceindustry in Indonesia and a questionnaire was developed with 208 respondents.
openaire   +1 more source

HUBUNGAN ANTARA HEDONIC SHOPPING MOTIVATION TERHADAP IMPULSIVE BUYING PADA MAHASISWA PENGGUNA SHOPEE PAYLATER [PDF]

E-Commerce Shopee with Paylater feature provides easy access for students to buy goods without having to think about whether funds are available or not. The impact of the Paylater system is that students tend to engage in impulsive buying.
Rahmatillah, Siti
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