Results 61 to 70 of about 692,562 (156)

Structural Relationships Among Marketing Stimuli, Pleasure Emotion, Trust in Seller, and Impulsive Buying in Sports Livestreaming E-Commerce: Evidence from University Students in Eastern China

open access: yesBehavioral Sciences
As livestreaming e-commerce rapidly expands, impulsive buying has become increasingly prominent in online consumption. However, although prior studies have examined impulsive buying in general e-commerce contexts, little attention has been paid to ...
Xiaochen Li, Sang-Back Nam
doaj   +1 more source

Hello, [Your Name]: Why Name‐Based Personalization Enhances Chatbot Effectiveness

open access: yesPsychology &Marketing, EarlyView.
ABSTRACT Organizations increasingly adopt chatbots as strategic tools to engage with consumers and strengthen brand outcomes. This study explores how chatbots that use name‐based personalization in their communications can more efficiently influence consumer behavior towards the brand.
Ji Min Lee   +3 more
wiley   +1 more source

PENGARUH VALUE SHOPING,OPENNESS TO EXPERIENCE, MATERIALISM TERHADAP IMPULSIVE BUYING TENDENCY DAN DAMPAKNYA TERHADAP IMPULSIVE BUYING BEHAVIOUR PENGUNJUNG MALL DI KOTA BENGKULU

open access: yes, 2020
Sebagian besar masyarakat yang tinggal di daerah perkotaan memiliki gaya hidup yang modern. Termasuk dalam perilaku konsumen ketika berbelanja dan melakukan pembelian barang dan jasa.
Pahlepi, Eprizal, Sularsih, Anggarawati
core   +2 more sources

Beyond Initial Adoption: How Lean Six Sigma Is Sustained, Adapted, and Used in the U.S. Textile and Apparel Industry

open access: yesQuality and Reliability Engineering International, EarlyView.
ABSTRACT This study examines how Lean Six Sigma (LSS) currently functions in the U.S. textile and apparel industry after years of adoption and use. Moving beyond isolated project‐level evidence, this study investigates whether LSS has been implemented as an organizational capability and integrated into the corporate culture, adapted to textile‐specific
Alireza Vahedi Fakhr   +2 more
wiley   +1 more source

Few determinants of compulsive buying of youth in Pakistan [PDF]

open access: yes
Consumer compulsive buying has been an important area of study in consumer behavior research. The goal of this study was to determine the effect of factors like age, tendency to spend, post purchase guilt, drive to spend compulsively, feeling about ...
Saleem, Salman, Salaria, Dr Rashid
core  

When Norms Meet Markets: Environmental Governance and Digital Fast‐Fashion Platforms in Brazil

open access: yesSustainable Development, EarlyView.
ABSTRACT Environmental governance increasingly relies on consumer‐based mechanisms that assume that sustainability awareness translates into purchasing behaviour. This article investigates whether such mechanisms remain effective when consumption is organised through transnational digital platforms in contexts characterised by socioeconomic inequality.
Giovana Santa Rosa Lana   +1 more
wiley   +1 more source

Impulsive Buying Tendency: Elaboration Likelihood Model Perspective

open access: yesJurnal Aplikasi Manajemen
The increasing percentage of e-commerce users each year, accompanied by the growing convenience of online shopping, is considered to have led to the phenomenon of impulse buying tendency, especially in the context of e-commerce usage.
Leonard Junio Wibisono   +5 more
doaj   +1 more source

Vibrational Exfoliation of 2D Materials

open access: yesSmall, EarlyView.
Vibrational energy folds, fractures and exfoliates atomically and molecularly thin materials. Combining experimentation and computational methods, this unique vibrational synthesis pathway is revealed. This process overcomes barriers of existing approaches by processing 1000 g/L dispersions without loss in yield.
Aadam Rabani   +5 more
wiley   +1 more source

A Hybrid Energy Storage‐Based 800 V DC Distribution Architecture and Hierarchical Rolling Scheduling Strategy for Intelligent Data Centres

open access: yesEnergy Internet, EarlyView.
ABSTRACT Intelligent computing loads, which are characterised by high‐power density and impulsive, pose a significant challenge to high‐power impact resilience and fast dynamic response capability of the internal power supply system in data centres. To tackle this challenge, this paper proposes an 800 V HVDC distribution architecture integrated with ...
Yanlin Song   +4 more
wiley   +1 more source

How Leaders With Dark Personality Shape Their Climates: Developing a Theory of Influence Tactics and Follower Responses

open access: yesBritish Journal of Management, EarlyView.
Abstract Despite burgeoning attention to dark leaders, we lack understanding about how they shape their climates. Using the dark triad (Machiavellianism, narcissism, psychopathy), we integrate social psychology and leadership research on interpersonal, romantic and leader–follower relationships to identify two predominant influence strategies ...
Al‐Karim Samnani, Sadia Jahanzeb
wiley   +1 more source

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