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Commercial determinants of oral health in India: implications for research and policy- a perspective. [PDF]
Chilgod L +6 more
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We specify an oligopoly game, where firms choose quantity in order to maximize profits, that is strategically equivalent to a standard Tullock rent-seeking game. We then show that the Tullock game may be interpreted as an oligopsonistic market for influence.
Menezes, Flavio, M., Quiggin, John
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With the growing pace of digitalization and technical innovation, social media influencer marketing has rapidly increased as brands are investing a huge amount in influencer marketing. Influencer marketing is predicted to increase on every social media platform and is every brand's secret of investment, as a huge return on investment is observed ...
Harish Kumar +3 more
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Harish Kumar +3 more
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2023
In today's dynamic digital landscape, influencer marketing has emerged as a powerful and transformative strategy for brands seeking to engage with their target audiences. This abstract explores the concept and impact of influencer marketing, elucidating its evolution from traditional advertising methods to its current prominence in social media ...
Dr. Rajshree Rajesh, Dr. R Jayasri
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In today's dynamic digital landscape, influencer marketing has emerged as a powerful and transformative strategy for brands seeking to engage with their target audiences. This abstract explores the concept and impact of influencer marketing, elucidating its evolution from traditional advertising methods to its current prominence in social media ...
Dr. Rajshree Rajesh, Dr. R Jayasri
openaire +2 more sources
THE INFLUENCE OF CONTENT MARKETING AND INFLUENCER MARKETING ON PURCHASE DECISIONS
BEMJ : Business, Entrepreneurship, and Management JournalThe increasing number of TikTok application users makes an extraordinary difference. Starting from the realm of short entertainment videos, TikTok is expanding into the realm of e-commerce (TikTok Shop). Not a few TikTok users make purchasing decisions through TikTok Shop.
null Nurani +2 more
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The influence of 'influencer marketing' on YouTube influencers
International Journal of Internet Marketing and Advertising, 2021Fulya Acikgoz, Sebnem Burnaz
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Influence prediction model for marketing campaigns on e-commerce platforms
Expert Systems With Applications, 2023Yunpeng Xiao, Weikang He
exaly

