Results 161 to 170 of about 7,385,376 (173)

Uncovering the influence of the international marketing function in international firms

International Marketing Review, 2014
Itzhak Gnizy, Aviv Shoham
exaly  

The effects of entrepreneurial orientation, market orientation, and marketing subunit influence on firm performance

Marketing Letters, 2009
Seigyoung Auh, Omar Merlo
exaly  

A Cross-Cultural Perspective of Marketing Departments’ Influence Tactics

Journal of International Marketing, 2011
Malte Brettel, Andreas Engelen
exaly  

How can chief Marketing Officers Strengthen their Influence? A Social Capital Perspective across Six Country Groups

Journal of International Marketing, 2013
Andreas Engelen
exaly  

Is more always better? An investigation into the relationship between marketing influence and managers' market intelligence dissemination

International Journal of Research in Marketing, 2015
Christian Schmitz, Johannes Hattula
exaly  

Marketing's Strategic Influence in Australian Firms: A Review and Survey

Australasian Marketing Journal, 2010
Seigyoung Auh, Omar Merlo
exaly  

Community-based influence maximization for viral marketing

Applied Intelligence, 2019
Zaiqiao Meng, Hong Shen, Huimin Huang
exaly  

Marketing's influence and cross-functional interaction in e-commerce

International Journal of Services, Technology and Management, 2004
Jyh Jeng Wu
exaly  

Values that Shape Marketing Decisions: Influence of Chief Executive Officers’ Political Ideologies on Innovation Propensity, Shareholder Value, and Risk

Journal of Marketing Research, 2017
Saim Kashmiri, Vijay Mahajan
exaly  

Influencer Marketing

2008
Duncan Brown, Nick Hayes
openaire   +1 more source