Results 151 to 160 of about 7,385,376 (173)

The Market for Influence

SSRN Electronic Journal, 2018
Itay Perah Fainmesser, Andrea Galeotti
openaire   +1 more source

“It’s selling like hotcakes”: deconstructing social media influencer marketing in long-form video content on youtube via social influence heuristics

European Journal of Marketing, 2021
Gunnar Mau, Paul Rohde
exaly  

Curbing opportunism in marketing channels: The roles of influence strategy and perceived fairness

Journal of Business Research, 2021
Ling Jiang, Liyuan Wei, Zhilin Yang
exaly  

Dispersion of marketing capabilities: impact on marketing’s influence and business unit outcomes

Journal of the Academy of Marketing Science, 2014
Ravipreet S Sohi, Amit Saini
exaly  

The loss of the marketing department’s influence: is it really happening? And why worry?

Journal of the Academy of Marketing Science, 2014
Arnd Vomberg, Christian Homburg, Margit Enke   +2 more
exaly  

Cross-Functional Influence in New Product Development: An Exploratory Study of Marketing and R…D Perspectives

Management Science, 2000
Felicitas Evangelista, Kwaku Atuahene-Gima   +1 more
exaly  

Marketing's reputation and influence in the firm

Journal of Business Research, 2012
Bryan A Lukas, Omar Merlo
exaly  

How does the alcohol industry attempt to influence marketing regulations? A systematic review

Addiction, 2016
Emily Savell, Gary Fooks, Anna Gilmore   +2 more
exaly  

Marketing logics, ambidexterity and influence

Journal of Strategic Marketing, 2012
Karin Tollin
exaly  

The engaging tripods of influencer marketing, influencers, and affiliate marketing

Rufus O. Adebayo, Udoh J. Akpan, Adeola A. Ayodele   +2 more
openaire   +1 more source