Results 21 to 30 of about 10,346,343 (295)
Global Journal for Management and Administrative Sciences, 2023 In today's digital era, social networking influencers' (SMIs) ability to drive consumer purchase behaviour has become a focal point of interest. Despite the widespread utilisation of SMIs in marketing, there is a need to comprehend how their varied ...
Sherbaz Khan
semanticscholar +1 more source
Minat Beli pada Live Shopping TikTok berdasarkan Sales Promotion dan Influencer Credibility
Jurnal Esensi Infokom Jurnal Esensi Sistem Informasi dan Sistem Komputer, 2023 Media sosial sendiri memiliki banyak fungsi yang ditawarkan untuk para pengguna. Fitur Live Streaming yang awalnya hanya digunakan untuk melakukan siaran langsung untuk berkomunikasi secara real time dengan pengikut yang ada di platform tersebut, beralih
Novan Yurindera
semanticscholar +1 more source
Pakistan Business Review, 2023 Companies look up to influencers because they are seen as thought leaders who mediate between the company and its followers. This results in their taking on the role of brand ambassadors or spokespersons.
Syed Ahsan Ali Zaman +2 more
semanticscholar +1 more source
How Influencer Credibility and Advertising Disclosure affects Purchase Intention
ENTRENOVA - ENTerprise REsearch InNOVAtion, 2022 In recent years there has been a significant increase in digital advertising through influencers being active on many social media platforms. Budgets for influencer marketing rise yearly, and the return on investment from influencer marketing is higher ...
Vesna Sesar +2 more
semanticscholar +1 more source
West Science Interdisciplinary Studies, 2023 Indonesia's fashion sector has grown dramatically in recent years, driven primarily by influencer marketing's ascent to prominence in advertising and consumer interaction.
Desma Erica Maryati M +1 more
semanticscholar +1 more source
Brand Awareness, Social Media Marketing, and Purchase Intent: Does Credibility Mediate the Impact?
Indonesian Interdisciplinary Journal of Sharia EconomicsThis study investigates the impact of social media marketing and brand awareness on purchase intention with influencer credibility as a mediating variable. Quantitative methodologies were implemented during the investigation.
Larasati Larasati +3 more
doaj +1 more source
Consumer Perception Research on Online Influencer Marketing: A Review of Key Findings and Implication [PDF]
Ovidius University Annals: Economic Sciences Series, 2023 Online influencer marketing has emerged as a popular strategy for brands to engage with consumers and promote their products or services. Understanding consumer perceptions of influencer-driven content is crucial for marketers to effectively leverage ...
Ingrid Georgeta Apostol +1 more
doaj
Frontiers in CommunicationThe rapid expansion of short-video platforms has transformed destination promotion, yet the psychological processes linking digital stimuli to behavioral intentions among young travelers remain underexplored.
Themotia Titi Widaningsih +1 more
semanticscholar +1 more source
International Journal of Business and Applied Economics, 2023 This study aimed to analyze the effect of investor perceptions on stock influencers' credibility on herding behavior with financial literacy as a moderating variable. This research was conducted in the city of Malang.
S. Anshori +2 more
semanticscholar +1 more source
PLoS ONE, 2022 This study explores the dissemination potential of a COVID-19 message embedded in a sponsored social media post. The moderating role of prior parasocial interaction and influencer-brand fit were considered. 365 respondents participated in the study. A 3 (
Ágnes Buvár +3 more
doaj +2 more sources