Results 111 to 120 of about 80,542 (317)

Influencer authenticity and intention to co-create brand value: an investigation of central and peripheral pathways

Cogent Business & Management
Given the popularity of influencer marketing, this study aimed to determine the effectiveness of influencer authenticity in achieving intention to co-create brand value and purchase intention in Pakistan. Grounded in the Elaboration Likelihood Model, the
Shermeen Hasan, Hasan Zahid, Abdul Qayyum   +2 more
doaj   +1 more source

Fashion influence marketing. Study of the new model of consumption in Instagram of university millennials [PDF]

, 2018
La revolución digital ha generado un cambio social en el consumo de Moda. En un mercado global, con un consumidor más exigente e informado y niveles de competencia máxima, las marcas están obligadas a usar todos los recursos a su alcance para ...
Pérez Curiel, Concha
core  

Multi‐Ion Doping Controlled CEI Formation in Structurally‐Stable High‐Energy Monoclinic‐Phase NASICON Cathodes for Sodium‐Ion Batteries

Advanced Functional Materials, EarlyView.
The graphical abstract illustrates the synthesis pathway, morphological feature, and thermodynamic feasibility of entropy‐engineered NASICON cathodes for sodium‐ion batteries. Abstract Overcoming the energy density limitations of sodium‐ion batteries (NIBs) requires innovative strategies to optimize cathode materials.
Sharad Dnyanu Pinjari, Vignesh Mahalingam, Purandas Mudavath, Malavika Aarayil, Tasdique Arman, Ipsita Pal, Dipan Kundu, Raghavan Ranganathan, Ashok Kumar Nanjundan, Rohit Ranganathan Gaddam   +9 more
wiley   +1 more source

Mundo influencer: ¿Cómo colaboran con las empresas y cómo lo perciben los usuarios? [PDF]

, 2019
La llegada de Internet al público en la década de los 90, supuso una completa revolución a la hora de establecer las relaciones interpersonales. A partir de entonces, cualquiera podía compartir la información con su círculo más cercano en las distintas ...
Valles Prado, Celia
core  

Electrochemical Formation of BiVO4/BiPO4 Photoanodes for Enhanced Selectivity toward H2O2 Generation

Advanced Functional Materials, EarlyView.
In acidic KPi, V dissolves from the BiVO4 lattice, while adsorbed phosphate reacts with the electrode under an external bias, forming a BiPO4 surface layer. This BiPO4 layer exhibits stronger bicarbonate adsorption, redirecting the water oxidation pathway toward two‐electron H2O2 production.
Kaijian Zhu, Xinyi Zhang, Lan Wen, Hongjiang Chen, Yudhistira Tirtayasri Amrillah, Vivi Fauzia, Hongzhen Dong, Shaoqiang Su, Wenjun Luo, Ferry Anggoro Ardy Nugroho, Patrick H.‐L. Sit, Yun Hau Ng, Fatwa F. Abdi   +12 more
wiley   +1 more source

Microplastics from Wearable Bioelectronic Devices: Sources, Risks, and Sustainable Solutions

Advanced Functional Materials, EarlyView.
Bioelectronic devices (e.g., e‐skins) heavily rely on polymers that at the end of their life cycle will generate microplastics. For research, a holistic approach to viewing the full impact of such devices cannot be overlooked. The potential for devices as sources for microplastics is raised, with mitigation strategies surrounding polysaccharide and ...
Conor S. Boland
wiley   +1 more source

Understanding the use value dimensions of outsourced maintenance services [PDF]

, 2010
Surviving in long-term outsourced maintenance contracts in current financial situation necessitates better understanding of what customers attribute as value and its dimensions.
Lockett, Helen, Martinez, Veronica, Raja, Jawwad, Toossi, Amir   +3 more
core  

Toward Scalable Solutions for Silver‐Based Gas Diffusion Electrode Fabrication for the Electrochemical Conversion of CO2 – A Perspective

Advanced Functional Materials, EarlyView.
In this study, the preparation techniques for silver‐based gas diffusion electrodes used for the electrochemical reduction of carbon dioxide (eCO2R) are systematically reviewed and compared with respect to their scalability. In addition, physics‐based and data‐driven modeling approaches are discussed, and a perspective is given on how modeling can aid ...
Simon Emken, K. Ashoke Raman, Alexander Bauer, Violeta Karyofylli, Eva Jodat, André Karl, Rüdiger‐A. Eichel   +6 more
wiley   +1 more source

Exploring the Landscape of Influencer Marketing Research: A Systematic Review and Bibliometric Analysis

SAGE Open
Influencer marketing has the potential to enhance a company’s exposure and expand its reach. Working with influencers is a compelling strategy for marketers to connect with niche audiences.
Anil Kumar, Abdul Bashiru Jibril
doaj   +1 more source

The Influence of Digital Marketing, Influencer Marketing on Purchase Intention Through Consumer Attitude Mediation (Survey of Gen Z Users of Shopee Application in Sleman District)

Indonesian Interdisciplinary Journal of Sharia Economics
The rapid development of digital technology has significantly changed consumer behavior, especially among Generation Z in Indonesia. This study aims to examine the effect of digital marketing and influencer marketing on purchase intention, with consumer
Nanda Asmawati, Widhy Tri Astuti, Wisnalmawati Wisnalmawati   +2 more
doaj   +1 more source