Results 241 to 250 of about 20,897 (268)

Influences and Influencers

2023
openaire   +1 more source

Cultural Influencers and Influences

2022
openaire   +2 more sources

A Systematic Review of Virtual Influencers: Similarities and Differences between Human and Virtual Influencers in Interactive Advertising

Journal of Interactive Advertising, 2023
Sun Joo Ahn, Kate Jeonghee Byun
exaly  

“I want to be as trendy as influencers” – how “fear of missing out” leads to buying intention for products endorsed by social media influencers

Journal of Research in Interactive Marketing, 2022
Yoonjae Lee, Thi Cam Tu Dinh
exaly  

How Influencers Influence: Conceptualizing the Influencer Map for Marketing

2022
Karen Freberg, Brian G. Smith, Lauren Silva   +2 more
openaire   +1 more source

When less is more: the impact of macro and micro social media influencers’ disclosure

Journal of Marketing Management, 2020
Joy Parkinson, Rory Mulcahy, Samantha Kay   +2 more
exaly  

False idols: Unpacking the opportunities and challenges of falsity in the context of virtual influencers

Business Horizons, 2022
Sean Sands, Carla Ferraro, Vlad Demsar   +2 more
exaly  

Influencing Social Media Influencers Through Affiliation

Marketing Science, 2022
Amy Pei, Dina Mayzlin
exaly  

Pup-ularity contest: The advertising practices of popular animal influencers on Instagram

Technological Forecasting and Social Change, 2022
Robert Mittelman, Jenna Jacobson, Jaigris Hodson   +2 more
exaly  

Vitiligo: A psychologically influenced and influencing disease

Clinics in Dermatology, 1997
G, Hautmann, E, Panconesi
openaire   +2 more sources