Results 251 to 260 of about 20,024 (269)

Picture Me Drinking: Alcohol-Related Posts by Instagram Influencers Popular Among Adolescents and Young Adults

Frontiers in Psychology, 2020
Hanneke Hendriks, Winifred A Gebhardt
exaly  

Influences and Influences

2018
openaire   +1 more source

The Influencer

Computer
openaire   +1 more source

Intelligent influencer marketing: how AI-powered virtual influencers outperform human influencers

Technological Forecasting and Social Change
Oihab Allal-Chérif
exaly  

Visibility labour: Engaging with Influencers’ fashion brands and #OOTD advertorial campaigns on Instagram

Media International Australia, 2016
Crystal Abidin
exaly  

Virtually responsible? Attribution of responsibility toward human vs. virtual influencers and the mediating role of mind perception

Journal of Retailing and Consumer Services
Fanjue Liu, Yu-Hao Lee
exaly  

Influencing the Influencers

openaire   +1 more source

Showing usage behavior or not? The effect of virtual influencers’ product usage behavior on consumers

Journal of Retailing and Consumer Services
Defeng Yang, Zan Huang
exaly  

Novelty vs. trust in virtual influencers: exploring the effectiveness of human-like virtual influencers and anime-like virtual influencers

International Journal of Advertising
Eunjin Anna Kim, Donggyu Kim, Esther Thorson   +2 more
exaly  

How High-Arousal Language Shapes Micro- Versus Macro-Influencers’ Impact

Journal of Marketing
Rumen Pozharliev
exaly