Results 251 to 260 of about 20,897 (268)

Influences and Influences

2018
openaire   +1 more source

Influencing the Influencers

openaire   +1 more source

The Influencer

Computer
openaire   +1 more source

Intelligent influencer marketing: how AI-powered virtual influencers outperform human influencers

Technological Forecasting and Social Change
Oihab Allal-Chérif, Patricia Carracedo, Rosa Puertas   +2 more
exaly  

Novelty vs. trust in virtual influencers: exploring the effectiveness of human-like virtual influencers and anime-like virtual influencers

International Journal of Advertising
Heather Shoenberger, Eunjin Kim, Esther THORSON   +2 more
exaly  

Virtually responsible? Attribution of responsibility toward human vs. virtual influencers and the mediating role of mind perception

Journal of Retailing and Consumer Services
Yu-Hao Lee, Fanjue Liu
exaly  

Showing usage behavior or not? The effect of virtual influencers’ product usage behavior on consumers

Journal of Retailing and Consumer Services
Defeng Yang, Zan Huang
exaly  

“Informers” or “entertainers”: The effect of social media influencers on consumers' green consumption

Journal of Retailing and Consumer Services
Haipeng Chen, Xiaowen Zhao, Zhenzhong Zhu   +2 more
exaly  

Sorensen, Peter F.: Influences, Influencer, and Still Influencing

2020
openaire   +1 more source

How and when do virtual influencers positively affect consumer responses to endorsed brands?

Journal of Business Research
Maggie Geuens
exaly