Results 261 to 268 of about 20,897 (268)

How High-Arousal Language Shapes Micro- Versus Macro-Influencers’ Impact

Journal of Marketing
Rumen Pozharliev
exaly  

Are top influencers always good? Study on how travel influencers’ follower size affects consumers’ engagement intention

Journal of Travel and Tourism Marketing
Mengmeng Song
exaly  

Environmental Influences

2019
Nick van Dam, Jos Marcus
openaire   +1 more source

The impact of social media influencers on the financial market performance of firms

European Financial Management
Danilo V Mascia
exaly  

ANALYZE THE INFLUENCE OF INFLUENCERS ON THE MARKET: ON THE BASES OF INDIAN INFLUENCERS

Ishita Deb, Anindito Bhattacharya
openaire   +1 more source

AI Influencers in Advertising: The Role of AI Influencer-Related Attributes in Shaping Consumer Attitudes, Consumer Trust, and Perceived Influencer–Product Fit

Journal of Interactive Advertising
Quan Xie, Yang Feng, Huan Chen
exaly  

Peter F. Sorensen: Influences, Influencer, and Still Influencing

2017
openaire   +1 more source

Influence and Counter-Influence in Networks

Sudipta Sarangi, Christophe Bravard, Jacques Durieu, Corinne Touati   +3 more
openaire   +1 more source