Results 301 to 310 of about 45,188 (313)

Virtually responsible? Attribution of responsibility toward human vs. virtual influencers and the mediating role of mind perception

Journal of Retailing and Consumer Services
Fanjue Liu, Yu-Hao Lee
exaly  

Influencing the Influencers

openaire   +1 more source

Novelty vs. trust in virtual influencers: exploring the effectiveness of human-like virtual influencers and anime-like virtual influencers

International Journal of Advertising
Eunjin Kim, Heather Shoenberger, Donggyu Kim   +2 more
exaly  

Showing usage behavior or not? The effect of virtual influencers’ product usage behavior on consumers

Journal of Retailing and Consumer Services
Defeng Yang, Zan Huang
exaly  

How High-Arousal Language Shapes Micro- Versus Macro-Influencers’ Impact

Journal of Marketing
Rumen Pozharliev, Matteo De Angelis
exaly  

Sorensen, Peter F.: Influences, Influencer, and Still Influencing

2020
openaire   +1 more source

How and when do virtual influencers positively affect consumer responses to endorsed brands?

Journal of Business Research
Maggie Geuens, Anneleen Van Kerckhove, Jaewoo Park   +2 more
exaly  

“Informers” or “entertainers”: The effect of social media influencers on consumers' green consumption

Journal of Retailing and Consumer Services
Xiaowen Zhao, Zhenzhong Zhu, Haipeng Chen   +2 more
exaly  

Environmental Influences

2019
Nick van Dam, Jos Marcus
openaire   +1 more source

Avatars of influence: Understanding how virtual influencers trigger consumer engagement on online booking platforms

Journal of Retailing and Consumer Services
Naeem Akhtar, Zahid Hameed, Tahir Islam   +2 more
exaly