Results 281 to 290 of about 45,188 (313)

The Influence in Twitter: Are They Really Influenced?

2013
Twitter is a popular social network service which is continuously growing. Because Twitter has become an efficient platform for advertising companies as a new vast medium, it is obvious that finding influential Twitter users and measuring their influence are important.
Juyup Sung, Seunghyeon Moon, Jae-Gil Lee 0001   +2 more
openaire   +1 more source

Followers' engagement with instagram influencers: The role of influencers’ content and engagement strategy

Journal of Retailing and Consumer Services, 2021
Wondwesen Tafesse, Bronwyn P Wood
exaly  

Why are consumers following social media influencers on Instagram? Exploration of consumers’ motives for following influencers and the role of materialism

International Journal of Advertising, 2022
Jung Ah Lee, Sabitha Sudarshan, Laura F Bright   +2 more
exaly  

Influence

Journal of Trauma Nursing, 2019
openaire   +2 more sources

Micro, macro and mega-influencers on instagram: The power of persuasion via the parasocial relationship

Journal of Business Research, 2023
BEATRIZ Casais
exaly  

Influences and Influencers

2023
openaire   +1 more source

A Systematic Review of Virtual Influencers: Similarities and Differences between Human and Virtual Influencers in Interactive Advertising

Journal of Interactive Advertising, 2023
Kate Jeonghee Byun, Sun Joo Ahn
exaly  

Pup-ularity contest: The advertising practices of popular animal influencers on Instagram

Technological Forecasting and Social Change, 2022
Jenna Jacobson, Jaigris Hodson, Robert Mittelman   +2 more
exaly  

“I want to be as trendy as influencers” – how “fear of missing out” leads to buying intention for products endorsed by social media influencers

Journal of Research in Interactive Marketing, 2022
Thi Cam Tu Dinh, Yoonjae Lee
exaly  

How Influencers Influence: Conceptualizing the Influencer Map for Marketing

2022
Karen Freberg, Brian G. Smith, Lauren Silva   +2 more
openaire   +1 more source