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A study on the effects of marketing communication using integrated marketing communication [PDF]
Management Science Letters, 2014 Integrated Marketing Communication (IMC) is one of the needed concepts in competitive edge. IMC is defined as a cross functional process for creating and nourishing profitable relationships with customers and other stakeholders by strategically ...
Solmaz Sellahvarzi +2 more
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Creating employee-based brand equity through integrated marketing communication and social media adoption: Indonesian private universities [PDF]
International Journal of Data and Network Science, 2023 The study employed a quantitative method to investigate the association between social media adoption, integrated marketing communication, and employee-based brand equity for 34 private universities in Jakarta, Indonesia.
Wenny Candra Mandagie +1 more
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The evolution of marketing communication
Communicare, 2022 Marketing communication is not a new phenomenon. Communication has been part of the marketing process for as long as people have exchanged goods. However, the advent of technology and research, among other reasons, has made the marketing communication ...
Dalmé Mulder
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Integrated Marketing Communication (IMC) and the role of Public Relations (PR) therein
Communicare, 2022 This study determines the role of public relations as a marketing communication function in University X’s integrated marketing communication approach. The research topic was selected for numerous reasons.
Ilse Niemann-Struwig +2 more
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Ease of use, security concerns and attitudes as antecedents of customer satisfaction in ATM banking [PDF]
Banks and Bank Systems, 2016 This study examines the influence of ease of use, security concerns and attitudes on South African consumers’ satisfaction with ATM banking services. Participants of the study were solicited through electronic mailing list of ATM users in South Africa ...
Hilda Bongazana Dondolo +1 more
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Exploring motives behind Generation Y’s smartphone purchase [PDF]
Problems and Perspectives in Management, 2018 Considering the increase in smartphones, it becomes important to understand why people buy them. The purpose of this paper is to examine Generation Y’s motives behind smartphone purchases. The study made use of a qualitative research paradigm.
Nkosivile Welcome Madinga +1 more
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Profetik, 2021 . The development of information and communication technology has now had a major impact on the industrial world in Indonesia. Changes in the industrial model towards digital have a major influence on marketing activities carried out by companies so that
Baharudin Noveriyanto +1 more
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Identify and design an integrated marketing configuration pattern [PDF]
مطالعات مدیریت راهبردی, 2021 Aims and Introduction. In the period of communication, future's communication, communication policies and planning have a special necessity; Because they are necessary to achieve and maintain a competitive advantages.
Nasralah Hassanzadeh +3 more
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Integrated Marketing Communications
, 2017 Promotion is one of the four major elements of the marketing mix. Therefore, an integrated marketing communications (IMC) strategy consisting of a combination of promotional tools could be an essential element of the businesses’ overall marketing strategy.
Charles Marsh +2 more
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Integrated marketing communications in sport organizations [PDF]
Marketing (Beograd. 1991), 2011 Integrated marketing communications represent the unification of organization's marketing and communication activities. Sports organizations have the emphasized need for effective communication with their environment (the public, the media, advertisers ...
Gašović Milan
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