Conceptualizing “Filter-ing”: Affordances, Context Collapse, and the Social Self Online
International Journal of Communication, 2022 Our article advances filter-ing as a vital affordance to understand how and which aspects of social lives dynamically manifest (or are excluded) from online settings.
Saesha Kini +2 more
doaj +2 more sources
Journal of Communication Studies and Society, 2022 This study discusses the marketing communication strategy at BPR Siwi Sedana during the covid-19 pandemic. As a BPR that has worked for 30 (thirty) years, BPR Siwi Sedana can attract customers and continue to exist in the current pandemic era. This study
Dewa Ayu Trisna Adhiswari Wedagama +2 more
doaj +1 more source
A Communication Model of Art Information Accessibility for People with Disabilities
Vilnius University Open Series, 2022 People with disabilities still face barriers to participation in society, face freedom of choice, lack of opportunities to act independently, discrimination, accessibility issues, and equal rights.
Rugilė Navickaitė
doaj +1 more source
Strategi Komunikasi Pemasaran Produk Smartphone Pada Perusahaan BRP Cellular Group Tulungagung
Jurnal Mediakita, 2022 Integrated Marketing Communication is still very widely used in the business world. The theory is the basis for the running of the activities of a marketing communication activity in a company. This article aims to find out about the Integrated Marketing
Diki Setiawan, Mutrofin
doaj
Implementation of Integrated Marketing Communication in Image of Private Higher Education
Trikonomika, 2017 This study aimed to examine the implementation of integrated marketing communication conducted by private universities in Kuningan Regency and analyze the influence of integrated marketing communication performance which includes advertising, sales ...
Dikdik Harjadi, Dewi Fatmasari
doaj +1 more source
The role of local perceptions in the marketing of rural areas [PDF]
, 2013 This paper explores the ways that two rural counties are marketed, both as locations for enterprise and for tourist appeal. Secondary data sources and expert interviews provide the basis for a comparison of approaches in each case.
Aitken +38 more
core +2 more sources
The big advertising idea in integrated marketing communications campaigns (IMC)
Journal of Architecture, Art & Humanistic Science, 2018 The research aims to activate the concept of integration in marketing communication campaigns by integrating a combination of marketing communication tools such as advertising, personal selling, sales promotion, public relations and direct marketing in ...
Tamer Abdel Razek +2 more
doaj +1 more source
USING INTEGRATED MARKETING COMMUNICATION TO CREATE LONGTERM VALUE FOR A SUSTAINABLE ORGANIZATION. CASE STUDY: THE BAKERY INDUSTRY IN ROMANIA [PDF]
Analele Universităţii Constantin Brâncuşi din Târgu Jiu : Seria Economie, 2015 Integrated marketing communication is considered to be a major development domain during the last decennium of the 20th century. Today, consumers use as many information sources as possible, and the value of integrated marketing communication has grown
OANCEA OLIMPIA ELENA MIHAELA
doaj
The Usage of Personal Data as Content in Integrated Marketing Communications [PDF]
, 2020 Personal user data has proven extremely valuable for firms in the digital age. The wealth of data available to firms has provided unprecedented access into the world of the consumer.
Donlin, Victoria
core
Information technology directors' efforts on innovation, integrated marketing communications and brand equity [PDF]
, 2017 Purpose – The main purpose of this study is to examine information directors in the area of communication activities related to innovation and marketing decisions in branding.
Dastourian, Banafsheh +3 more
core +1 more source