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Integrated Marketing Communications
2022The new book applies the principles of integrated marketing communication to the global marketplace, meeting the growing demand for information and analyses on this subject from students and practitioners. The second edition updates, expands and brings new commentary and critiques to bear on this essential ...
Kitchen, Philip, Tourky, Marwa
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Integrated marketing communications
EuroMed Journal of Business, 2009PurposeThe purpose of this paper is to analyze the synergistic effects derived from an integrated marketing communication (IMC) strategy with a criterion of strategic consistency in the message between two different communication tools (advertising and sponsorship) compared to a non‐integrated strategy.
Angeles Navarro +2 more
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Integrated Marketing Communications
The Business & Management Collection, 2012Integrated Marketing Communications is a new text which will answer the key questions of what marketing communications is, how it works and why it is such a vital contemporary marketing function. It is a comprehensive and authoritative overview of this complex and rapidly evolving area.
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Integrated Marketing Communications
2023The textbook takes a critical stance in its presentation of contemporary communications concerns in business and society. Covering IMC in a clear and engaging way, it provides a path through the confusing labyrinth of marketing communications, as well as deep understanding of trends in the global marketplace, consumer and stakeholder concerns, and the ...
Dr. Satish Warpade +2 more
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Integrated Marketing Communication
2016Integrated Marketing Communication (IMC) is a holistic approach to the areas of advertising, public relations, branding, promotions, event and experiential marketing, and related fields of strategic communication. Integrated Marketing Communication: Creating Spaces for Engagement explores how IMC can open up spaces for engagement in our classrooms and ...
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Integrated Communication or Integrated Marketing Communication
2022Philip J. Kitchen, Marwa E. Tourky
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