Results 41 to 50 of about 540,449 (289)
Integrated Marketing Communications and Brand Prestige in the Iranian National Olympic Committee [PDF]
Sports Business JournalPurpose: Today, sports organizations have recognized the significance of their brand concerning their products and services. This study investigated the association between integrated marketing communications and brand prestige in the national olympic ...
Mahmoud Ashkani +2 more
doaj +1 more source
Integrated Marketing Communications
, 2018 In the area of marketing communications, the concept of integrated marketing communications (or IMC) is well known. This concept was first introduced into the US academic curriculum in 1991 at Northwestern University with the support of the American Association of Advertising Agencies (or 4As), but it is now taught around the world.
openaire +1 more source
Integrated marketing communication: evolution, defining and implementation [PDF]
, 2018 In the attempts to define (marketing) communication, it is very likely that each of us will come to a different conclusion about what communication means, on the basis of individual use and understanding of the term.
Jovanov, Tamara
core
Advanced Functional Materials, EarlyView.Permanent magnets derive their extraordinary strength from deep, universal electronic‐structure principles that control magnetization, anisotropy, and intrinsic performance. This work uncovers those governing rules, examines modern modeling and AI‐driven discovery methods, identifies critical bottlenecks, and reveals electronic fingerprints shared ...
Prashant Singh
wiley +1 more source
Pengaruh Tingkat Bagi Hasil Dan Komunikasi Pemasaran Terpadu (Integrated Marketing Communication) Terhadap Keputusan Nasabah Untuk Menabung Pada Bank Muamalat Indonesia Cabang Semarang [PDF]
, 2014 Today the growth of Islamic banking services is growing in Indonesia. Bank Muamalat Indonesia as a provider of Sharia-compliant banking services in Indonesia seeks to meet the needs of its customers with a wide range of attractive savings products.
Rodhiyah, R. (Rodhiyah) +2 more
core
Mechanical and Electrical Phenotype of hiPSC‐Cardiomyocytes on Fibronectin‐Based Hydrogels
Advanced Healthcare Materials, EarlyView.We introduce fibronectin‐based PEG hydrogels with controlled rigidity to enable the culture of iPSC‐derived cardiomyocytes. These substrates offer an alternative to the current culture of these cells on fibronectin‐coated glass, providing enhanced structural and functional behavior. The system provides a more physiologically relevant platform to assess
Ana Da Silva Costa +8 more
wiley +1 more source
Strategi Komunikasi Pemasaran Terpadu Produk “Kopi Kenangan”
Sketsa BisnisThis article aims to show the application of Integrated Marketing Communication (IMC) in the context of Kopi Kenangan, a popular coffee company in Indonesia.
Grace Heidy Jane Amanda Wattimena
doaj +1 more source
Advanced Healthcare Materials, EarlyView.The repair and regeneration of brain tissue faces both biological and technical challenges. Injectable bioscaffolds offer new opportunities to stimulate tissue regrowth in the brain by recruiting neural stem cells. Here, the translational issues are reviewed that need to be address to advance this promising new therapeutic approach from the bench to ...
Michel Modo, Alena Kisel
wiley +1 more source
Kompetisi Industri Transportasi: Tinjauan Komunikasi Pemasaran Jasa PT Kereta Api Indonesia [PDF]
, 2008 The development of transportation industry has removed the train business from its monopolistic business. Sooner or later, the government will open up opportunity for private parties to participate in the train business.
Agustini, P. M. (Prima)
core +1 more source
Smart Catheters for Diagnosis, Monitoring, and Therapy
Advanced Healthcare Materials, EarlyView.This study presents a comprehensive review of smart catheters, an emerging class of medical devices that integrate embedded sensors, robotics, and communication systems, offering increased functionality and complexity to enable real‐time health monitoring, diagnostics, and treatment. Abstract This review explores smart catheters as an emerging class of
Azra Yaprak Tarman +12 more
wiley +1 more source