Integrated marketing communications: a strategic priority in health and medicine [PDF]
BMC Health Services Research, 2020 Background Healthcare establishments portray themselves to their patient populations using many communicative mechanisms. Perhaps the first avenues that come to mind are the outward conveyances of the marketing communications mix, including advertising ...
James K. Elrod, John L. Fortenberry
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Net Promoter Score inversion may signal problematic digital use [PDF]
Scientific ReportsProblematic consumption of digital experiences poses rising risks to consumer well-being, yet early detection remains challenging. This article examines whether data routinely collected in digital products can reveal indicators of problematic use ...
Julian Runge
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Evaluating the effectiveness of integrated marketing communications while implementing a CRM system in the agricultural industry [PDF]
E3S Web of Conferences, 2021 This article deals with the problem of insufficient objective characteristics for determining the productivity of integrated marketing communications in business and organizations of various fields of activity, including those involved in ecology, energy,
Fedyaeva Anna +3 more
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Integrated marketing communications in sport organizations [PDF]
Marketing (Beograd. 1991), 2011 Integrated marketing communications represent the unification of organization's marketing and communication activities. Sports organizations have the emphasized need for effective communication with their environment (the public, the media, advertisers ...
Gašović Milan
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ECONOMIC EFFECTS OF INTEGRATED MARKETING COMMUNICATIONS – THE CASE OF FOOD PRODUCTS [PDF]
Ekonomika Poljoprivrede (1979), 2018 Integrated marketing communications (IMC) present a concept in which various instruments of promotion and media are combined into a consistent message, in order to achieve their synergetic effects observed through better communication and economic ...
Ines Đokić
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UTICAJ INTEGRISANIH MARKETING KOMUNIKACIJA NA POZICIJU TURISTIČKE DESTINACIJE – PRIMJER BOSNE I HERCEGOVINE [PDF]
Zbornik Radova Ekonomskog Fakulteta u Istočnom Sarajevu, 2014 The paper entitled „The impact of integrated marketing communications on the position of tourist destination – example of Bosnia and Herzegovina“ strives to show the importance of integrated marketing communications in modern management of a tourist ...
Biljana Rađenović Kozić +1 more
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Identify and design an integrated marketing configuration pattern [PDF]
مطالعات مدیریت راهبردی, 2021 Aims and Introduction. In the period of communication, future's communication, communication policies and planning have a special necessity; Because they are necessary to achieve and maintain a competitive advantages.
Nasralah Hassanzadeh +3 more
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Integrated Marketing Communications
, 2017 Promotion is one of the four major elements of the marketing mix. Therefore, an integrated marketing communications (IMC) strategy consisting of a combination of promotional tools could be an essential element of the businesses’ overall marketing strategy.
Charles Marsh +2 more
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The evolution of marketing communication
Communicare, 2022 Marketing communication is not a new phenomenon. Communication has been part of the marketing process for as long as people have exchanged goods. However, the advent of technology and research, among other reasons, has made the marketing communication ...
Dalmé Mulder
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Developing a Model for the Impact of Media on the Quality and Variety of Services Regarding Integrated Marketing Communication in Sepah Bank [PDF]
مدیریت بازرگانی, 2021 Objective The aim of this study was to explain the impact of media on service quality and diversity based on the integrated marketing communication (IMC) approach.
Ali Adousi +3 more
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