Results 11 to 20 of about 334,034 (288)
Information technology directors' efforts on innovation, integrated marketing communications and brand equity [PDF]
, 2017 Purpose – The main purpose of this study is to examine information directors in the area of communication activities related to innovation and marketing decisions in branding.
Dastourian, Banafsheh +3 more
core +1 more source
Event sponsorship in China [PDF]
, 2002 Event marketing is currently at the infant stage in China, but holds a great potential in future. This is concluded from an Internet-based survey. The respondents believe that event marketing provides international companies with a viable alternative to ...
Fan, Y, Pfitzenmaier, N
core +1 more source
Marketing communications in conditions of crisis [PDF]
Marketing (Beograd. 1991), 2009 The paper aims to reveal potential economic benefits deriving from implementation of regionally integrated marketing communications strategy in the period of the global financial crisis. Possibilities for implementation of regionally integrated marketing
Ognjanov Galjina
doaj
Planning of integrated marketing communication as part of a strategic marketing plan [PDF]
Anali Ekonomskog fakulteta u Subotici, 2016 Integrated marketing communications are defined as the concept of marketing communications planning that evaluates the strategic role of the different promotion instruments and combines them to provide a clear and consistent promotional message and ...
Đokić Ines
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MIX: Jurnal Ilmiah Manajemen, 2018 . This study aims to examine the role of reference groups and integrated marketing communications with the intention of college selection through the mediation of attitudes and subjective norms of consumers.
Yuli Harwani +3 more
doaj +1 more source
In Search of a Theory of Integrated Marketing Communications [PDF]
, 2007 For the most part, the literature base for Integrated Marketing Communication (IMC) has developed from an applied or tactical level rather than from an intellectual or theoretical one.
Ilchul, Kim +3 more
core +2 more sources
Аналіз особливостей носіїв маркетингових комунікацій на підприємствах послуг мобільного зв’язку України [PDF]
, 2011 У статті проаналізовано інструментарій маркетингових комунікацій, що застосовують підприємства послуг мобільного зв’язку України. Розглянуто не традиційні носії інструментів інтегрованих маркетингових комунікацій.The tool of marketing communications that
Remez, Yuliia Borysivna +2 more
core +5 more sources
The Usage of Personal Data as Content in Integrated Marketing Communications [PDF]
, 2020 Personal user data has proven extremely valuable for firms in the digital age. The wealth of data available to firms has provided unprecedented access into the world of the consumer.
Donlin, Victoria
core
International Journal of Communication, 2014 This study examines the factors that influence time spent with different genres of television content in the contemporary media environment. An integrated framework of television use, incorporating both situational and individual determinants, is tested ...
Harsh Taneja, Vijay Viswanathan
doaj +2 more sources
Journalism and MediaThis study aimed to explore how social media usage influenced both parent and adolescent mental health and social identity during and after the COVID-19 pandemic through the theoretical foundational lens of social comparison theory.
Amanda L. Sams +3 more
doaj +1 more source