Results 231 to 240 of about 334,034 (288)

Cognitive Overload and Emotional Arousal: Why Gambling Content Marketing Appeals to Children and Resists Established Educational Interventions

Psychology &Marketing, EarlyView.
ABSTRACT Increased social media gambling advertising raises concerns about its strong appeal to children and its role in gambling‐related harm. This study examines whether gambling content marketing is more emotionally appealing and less recognizable as advertising than conventional social media gambling ads, and whether a widely used UK school‐based ...
Raffaello Rossi, Edoardo Tozzi, Agnes Nairn   +2 more
wiley   +1 more source

Digital marketing tools and digital transformation capability as a factor in enhancing business performance in China and Kazakhstan. [PDF]

Sci Rep
Gao S.
europepmc   +1 more source

Integrated Marketing Communications

, 2006
openaire   +1 more source

"Who's got the infants in mind?" A qualitative exploration of the barriers and enablers to commissioning parent-infant relationship services in England. [PDF]

BMC Health Serv Res
McSweeney L, Bateson K, Hamilton W, Arnott B.   +3 more
europepmc   +1 more source

Developing an intervention to maintain biweekly asymptomatic SARS-CoV-2 testing amongst English care home staff: An integrative approach

Flowers P, Leiser R, Krutikov M, Adams N, Nacer-Laidi H, McLeod J, Henderson C, Azmi B, Cadar D, Goscé L, Stirrup O, Blackstone J, Shallcross L.   +12 more
europepmc   +1 more source

Implementation Strategies Applied in Communities Matching Process (ISAC Match): Expanded Guidance and Case Study. [PDF]

Implement Sci
Balis LE, Massey-Swindle T, Palmer S, Shaw E, Jones-Dozier S, Grocke-Dewey M.   +5 more
europepmc   +1 more source

Predicting Consumer Adoption of Luxury Products via Instagram Marketing: A Machine Learning Approach. [PDF]

F1000Res
Nallasivam A, S GK, Jagadeeswari IU, Desai G, Bandhu D.   +4 more
europepmc   +1 more source

Building HIV/AIDS prevention communication strategies through community-informed formative research for a biobehavioural couple-based HIV prevention intervention for Latino men who have sex with men. [PDF]

BMJ Public Health
Langan G, Martinez O, Bass SB, Valentin O, Supino M, Kim K, Franco J, Mattera B, French A, Ortega N, Tingler R, Leyden-Noels J, Fernandez I, Johnson MO.   +13 more
europepmc   +1 more source

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Integrated Marketing Communications

2022
The new book applies the principles of integrated marketing communication to the global marketplace, meeting the growing demand for information and analyses on this subject from students and practitioners. The second edition updates, expands and brings new commentary and critiques to bear on this essential ...
Kitchen, Philip, Tourky, Marwa
  +5 more sources