Results 51 to 60 of about 334,034 (288)

Pengaruh Komunikasi Pemasaran Terpadu Terhadap Ekuitas Merek (Survey Pada Pelanggan Hotel Pelangi Malang) [PDF]

, 2013
This study aims to identify and explain how the influence of Integrated Marketing Communications consists of Advertising, Sales Promotion, Personal Selling, Public Relations, Direct Marketing, Interactive Marketing, and Corporate Design together and ...
Fathoni, F. (Fathir)
core   +1 more source

How multilingual is scholarly communication? Mapping the global distribution of languages in publications and citations

Journal of the Association for Information Science and Technology, EarlyView.
Abstract Language is a major source of systemic inequities in science, particularly among scholars whose first language is not English. Studies have examined scientists' linguistic practices in specific contexts; few, however, have provided a global analysis of multilingualism in science. Using two major bibliometric databases (OpenAlex and Dimensions),
Carolina Pradier, Lucía Céspedes, Vincent Larivière   +2 more
wiley   +1 more source

The Role of Integrated Marketing Communications in Promoting Algerian Sports Tourism in Light of Social Media Platforms

İşletme Bilimi Dergisi
This study seeks to explore the link between integrated marketing and the growth of sport tourism in Algeria, emphasizing the role social media in shaping Algeria sport tourism indentity.
Zahra Kemel, Hanane Chetibi
doaj   +1 more source

Theories And Success Stories Of Advertising And Public Relations [PDF]

, 2012
Now that we are looked at overall integrated marketing communication planning, we dig more deeply into the specific marketing communications tools. In this article, we explore advertising and public relations.
Wilardjo, S. B. (Setia)
core  

Developing a critical caste analysis within information science and technology: A research review: An annual review of information science and technology paper

Journal of the Association for Information Science and Technology, EarlyView.
Abstract Caste—an ascriptive social hierarchy in South Asia and its diaspora—is a globalized phenomenon. Recent caste‐based discrimination, particularly in technology companies and anti‐caste efforts to address it, has compelled academia, policy, and the technology industry to better understand contemporary mechanics of caste.
Nayana Kirasur, Britt Paris
wiley   +1 more source

Aktivitas Bauran Komunikasi Pemasaran Di Perusahaan Jamu Ibu Tjipto Kota Tegal

Komunikator, 2017
Activities marketing today not just activities selling, but is activity to gain loyal customers. This is not easy work so there needs integrated marketing communications.
Agus Susanto, Ahmad Sunardi
doaj  

Strategic integrated marketing communications: Domination or equality of elements? [PDF]

Anali Ekonomskog fakulteta u Subotici, 2014
In terms of continuous technology development, internetization and well-informed customers, business strategies should be the result of coordinated actions of strategic marketing with all other business functions in company.
Stanković Jelena, Brkljač Milan, Nikolić Slavka T.   +2 more
doaj  

Integrated Marketing Communications and Brand Prestige in the Iranian National Olympic Committee [PDF]

Sports Business Journal
Purpose: Today, sports organizations have recognized the significance of their brand concerning their products and services. This study investigated the association between integrated marketing communications and brand prestige in the national olympic ...
Mahmoud Ashkani, Shahram Nazari, Rasool Norouzi Seyed Hossini   +2 more
doaj   +1 more source

Upaya Komunikasi Pemasaran Interaktif pada Klinik Spesialis Terpadu Rumah Sakit Gigi dan Mulut (Rsgm) Fakultas Kedokteran Gigi Unair Surabaya [PDF]

, 2004
Integrated Marketing Communications (IMC) constitute of internal marketing, interactive and external communications. This research only addresses Interactive marketing communications.
Bachroen, C. (Cholis), Budisuari, M. A. (Made)   +1 more
core  

Effects of Renal and Hepatic Impairment on the Pharmacokinetics of Zilurgisertib

British Journal of Clinical Pharmacology, EarlyView.
Aim Small‐molecule activin receptor‐like kinase‐2 inhibitor zilurgisertib (INCB000928) is under investigation in a pivotal trial for the treatment of fibrodysplasia ossificans progressiva (FOP), an ultrarare genetic condition. This analysis assessed effects of renal and hepatic impairment on zilurgisertib pharmacokinetics.
Yan‐ou Yang, Yunlan Fang, Phillip Wang, Xiang Liu, Jay Getsy, Kevin Rockich   +5 more
wiley   +1 more source