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Internal Market Orientation and Market‐Oriented Behaviours [PDF]

open access: yesJournal of Service Management, 2010
PurposeThe purpose of this empirical paper is to investigate internal marketing from a behavioural perspective. The impact of internal marketing behaviours, operationalised as an internal market orientation (IMO), on employees' marketing and other in‐role behaviours (IRB) were examined.Design/methodology/approachSurvey data measuring IMO, market ...
Ian Lings, Gordon E Greenley
exaly   +4 more sources

Measuring Internal Market Orientation [PDF]

open access: yesJournal of Service Research, 2005
Internal marketing has been discussed in the management and academic literature for more than three decades, yet it remains ill defined and poorly operationalized. This article responds to calls to develop a single, clear understanding of the construct, to develop an instrument to measure it, and for empirical evidence of its impact.
Ian Lings, Gordon E Greenley
exaly   +4 more sources

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