Results 221 to 230 of about 23,967 (256)
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Learning orientation and market orientation in international joint ventures
Academy of Management Proceedings, 2013This study investigates how technological and non-technological innovations in International Joint Ventures (IJVs) are influenced by market orientation and learning orientation dimensions.
Chansoo Park, Yiannis Kouropalatis
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The Effect of Market Orientation on Speed-to-market in International Markets
The East Asian Journal of Business Management, 2019Purpose – The major aim of this article is to advance understanding of the relationship between market orientation and speed-to-market....
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Internal Marketing Establishes the Culture of Market Orientation
2012By analyzing the antecedent factors that affect market orientation, this study links concepts from these topics with those of internal marketing to provide business administrators with an effective method of building a market orientation culture.
Yafang Tsai +2 more
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Organizational Learning and Market Orientation in International Marketing Education
Journal of Teaching in International Business, 1999SUMMARY This study develops and tests a series of relationships between organizational learning and market orientation as it pertains to international marketing education. The focus is on the activities and relationships between the students, faculty, and staff in the international marketing/business program at three schools in the north, midwest, and ...
G. Tomas M. Hult, Bruce D. Keillor
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Internal-Market Orientation and Its Measurement
Journal of Business Research, 2006The 1970s introduced internal marketing (IM) as a solution for the companies that sought to offer superior customer service. After 30 years though, IM practice remains limited, probably because their majority lack the proper underlying philosophy. An “internal-market orientation” (IMO), the equivalent to market orientation that is known to precede the ...
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Marketing Practice and Market Orientation: An Exploratory International Study
Journal of Euromarketing, 2005SUMMARY Despite the criticism of the role of marketing in the firm, a market-oriented corporate culture is considered as a key element of superior corporate performance, with many studies demonstrating this linkage. A recent study by Matsuno and Mentzer (2000) considers the effect of strategy type on the relationship between market orientation and ...
Roger Palmer, Jaqueline Pels
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Revisiting Internal Market Orientation: A Note
Journal of Services Marketing, 2013Purpose – This paper seeks to further the understanding of the domain of the IMO construct in a developing country, as suggested by Lings and Greenley. It seeks to build on their proposed construct and provide empirical evidence of its impact in the context of the Indian banking industry.
Gurjeet Kaur Sahi, Mahesh C Gupta
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The impact of internal marketing on commercial banks' market orientation
International Journal of Bank Marketing, 2011Purpose The purpose of this paper is to examine the effect of internal marketing, organizational commitment and organizational citizenship behaviors on commercial banks' market orientation. Design/methodology/approach A quantitative ...
Mohammad Suleiman Awwad +1 more
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The impacts of internal market orientation on market orientation
The Academic Society of Global Business Administration, 2021Dong-Yun Kim, Gi-Du Kang, Linxue Li
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The impact of Internal Marketing to Market Orientation concept and their effects to bank performance
Operational Research, 2005The front-line employees of the bank interact with the majority of customers and generally handle a wide range of banking transactions. It is common knowledge that customer satisfaction mainly depends on the process of service delivery and less on its outcome. The above ascertainments highlight the importance of the initiation of Internal Marketing and
N. Bouranta +2 more
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