Results 231 to 240 of about 23,967 (256)

Distinguishing Practices of Internally Market-Oriented and Non-Internally Market-Oriented Companies

2003
Past research on market orientation has established a relationship between market oriented organizational cultures and the organization&#8217 ; ; s performance and has begun to identify moderating factors such as corporate level strategy and elements of the market environment.
Martin, Beth Ann, Martin, James H., Minnillo, Paul   +2 more
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International Marketing Effectiveness of Technology-Oriented Small Firms

Journal of International Business Studies, 1980
Research on international marketing effectiveness was done by interviewing 34 senior executives in U.S. and Canadian firms, mainly in the electronics, machinery, and autoparts industry sectors. The study concentrated on small– and medium-sized firms.
V H Kirpalani, N B Macintosh
openaire   +2 more sources

THE IMPACT OF MARKET ORIENTATION, BRAND IMAGE AND INTERNAL MARKETING ON BRAND ORIENTATION AND STRENGTHENING BR

Proceedings of the 25th International Academic Conference, OECD Headquarters, Paris, 2016
Brand performance related concepts, such as brand strength and brand equity have been proven out to provide several positive outcomes for a firm. This research study aims to estimate the impact of market orientation, internal marketing and brand image on brand orientation and strengthening brand performance.
Muhammad Adam, Mirza Tabrani
openaire   +1 more source

Internal customer orientation : its antecedents and relationship to market orientation

2021
The author retains copyright of this thesis. It must only be used for personal non-commercial research, education and study. It must not be used for any other purposes and may not be transmitted or shared with others without prior permission. For further terms on this licence: https://rightsstatements.org/page/InC-EDU/1.0/?language=en Contact ...
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Internal Marketing and Market Orientation

2022
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Internal market orientation and the organizational performance

2018
With the increasing production cost in the manufacturing industry, more and more\ud manufacturers move out from coastal cities as there is a serious labor shortage. Unlike their\ud forefather, the millennials who were born after the 1980s expect more for freedom, privacy\ud protection, well-being and equal payment from their jobs. However, in practice,
Yu, Q., Hu, Xini
openaire  

Internal market orientation

Journal of Business Research, 2004
openaire   +1 more source

The effect of service firm's internal marketing orientation, market orientation, and relationship marketing orientation with suppliers on business performance

Journal of Korea Service Management Society, 2008
null 서승원, null 우종필
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Marketing orientation in International business

The International Executive, 1965
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Market Orientation of Firms in International Markets: A Review

Proceedings of the 3rd Annual International Conference on Enterprise Marketing and Globalization (EMG 2013), 2013
openaire   +1 more source