Results 211 to 220 of about 23,967 (256)

How Critical Is Internal Customer Orientation to Market Orientation?

Journal of Business Research, 2001
Abstract This paper investigates the relationship between internal customer orientation and market orientation. It builds on the notion that organisational dynamics and managerial action in areas such as employee training, effective communication systems, and managing human resources are critical to building an internal customer orientation and ...
Felix T Mavondo, Jodie Conduit
exaly   +2 more sources

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Internal Market Orientation, Market Capabilities and Learning Orientation

European Journal of Marketing, 2014
Purpose– The purposes of this paper are to examine whether internal market orientation facilitates the development of external market capabilities, before influencing organizational performance, and to investigate whether learning orientation strengthens the aforementioned link.Design/methodology/approach– This study collected data through a survey and
Shyh-Rong Fang, Enchi Chang, Chueh-Chu Ou, Chia-Hui Chou   +3 more
exaly   +2 more sources

Internal‐Market Orientation: A Misconceived Aspect of Marketing Theory

European Journal of Marketing, 2010
PurposeAlthough many authors argue that practising marketing internally facilitates the implementation of the market orientation concept, systematic empirical research to explore the validity of the argument remains surprisingly scarce. Hence, the purpose of this paper is to investigate empirically the relationship between market orientation (MO) and ...
Spiros Gounaris, Aikaterini Vassilikopoulou   +1 more
exaly   +4 more sources

Toward a Greater Understanding of the Market Orientation and Internal Market Orientation Relationship

Journal of Strategic Marketing, 2017
AbstractThe study explores the relationship between market orientation (MO) and internal market orientation (IMO) using the process model of MO development. Data from 370 nonprofit organizations were analyzed using structural equation modeling with maximum likelihood estimation technique.
Gurjeet Kaur Sahi, Pratik Modi
exaly   +2 more sources

Identifying the determinants of internal marketing orientation

European Journal of Marketing, 2003
Internal marketing orientation is an area within the broader market orientation that remains relatively under‐researched. Utilising the internal marketing orientation (IMO) scale developed by Foreman and Money, this paper seeks to develop our understanding of the factors that may influence an employee's perception of their company's level of IMO. Based
Naude, Peter, Desai, J., Murphy, J.
openaire   +2 more sources

International Market Orientation and International Outcomes

Global Economy Journal, 2016
The literature in the field of internationalization has managed to link other areas of knowledge such as marketing to give an explanation to the establishment of strategies to survive in international markets. In this sense, the concept of international market orientation emerges that manages to explain how businesses design a strategy to improve the ...
Diana Escandón-Barbosa, Miguel Hernandez-Espallardo, Augusto Rodriguez   +2 more
openaire   +1 more source

The role of internal market orientation on the adoption of external market orientation in retail banking

Journal of Research in Marketing and Entrepreneurship, 2022
Purpose The purpose of this study was to investigate the role of internal market orientation on the adoption of external market orientation among the retail banks in the United Arab Emirates (UAE). This study adds to the previous research regarding external market orientation. It also develops an empirical model on the basis of the results.
Mostaque A. Zebal, Taimur R. Sharif, Jack Crumbly, Anushe Zebal   +3 more
openaire   +1 more source

Linking market orientation to international market selection and international performance

International Business Review, 2011
Abstract One key strategic decision in a firm's internationalization process is the international market selection (IMS). IMS must match the firm's own-specific resources and capabilities for optimal performance. This research, drawing on the resource-based view, investigates how a firm's market orientation (MO) resources and capabilities influence ...
He, Xinming, Wei, Yingqi
openaire   +2 more sources

Internal Market Orientation: An Empirical Research in Hotel Sector [PDF]

International Journal of Hospitality Management, 2014
The study has three aims. First, to measure internal market orientation second, to analyze the relationships between IMO and two organizational consequences: job satisfaction and commitment; and third, to incorporate a new sub-dimension work/family balance. Empirical research has been done in a sample of Spanish hotels.
Guillermo Bermudez-Gonzalez, María J. Blanca   +1 more
exaly   +4 more sources

Market Withdrawal, International Orientation and International Marketing: Effects on SME Performance in Foreign Markets

2017
Although withdrawal from a foreign market is a quite common decision for internationalized firms in the current competitive environment, it is apparent that this phenomenon has received rather scant attention in academic research. This is one of the few studies in the international marketing area establishing a direct link between market withdrawal and
Panagiota Sapouna, Pavlos Dimitratos, Jorma Larimo, Antonella Zucchella   +3 more
openaire   +1 more source