Proceedings of the Conference on Human and Economic Resources [PDF]
The global marketplace consists of an increasingly complex arena of competitors within a rapidly changing international environment. New companies are formed on a daily basis, from small businesses to Internet-based operations, to expanding global ...
Figen Ebren
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Systematization of Methods and Modern Technologies of Interrelations Between Banks and Clients Management in Ukraine [PDF]
, 2016 Interrelations with clients are the basis of banking system functioning. But in the process of attracting new customers banks should pay attention to avoiding high credit risk and money laundering risk.
Kolodiziev, O. (Oleh) +1 more
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Technological Diversification and Strategic Alliances [PDF]
This paper examines empirically the relationship between the internal technological profile and the diversification through strategic alliances of the largest 219 industrial firms world-wide. It explores three related issues.
John Hagedoorn +2 more
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Pengaruh Pemasaran Internal Terhadap Orientasi Pasar (Studi Pada Bank Persero Di Denpasar) [PDF]
, 2014 The study aims to look at the effect of internal marketing on market orientation through organizational commitment and OCB at state-owned banks (Mandiri, BNI, BRI) in Denpasar. All employees of state-owned banks in Denpasar is the study population.
Jaya, I. T. (Iwan) +2 more
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ASPIRASI MITRA DRIVER DALAM KAMPANYE GOJEK INDONESIA (ANALISIS ISI KOLOM KOMENTAR KAMPANYE DI AKUN INSTAGRAM @gojekindonesia) [PDF]
In marketing products and building a positive image of the company, GoJek Indonesia uses marketing campaigns uploaded to the Instagram social media account @gojekindonesia.
Dahliani, Ersa Kartika
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PURSUING ORGANIZATIONAL SPIRITUALITY: SOME LESSONS FROM A FINANCIAL SERVICES CORPORATION [PDF]
There has been scant investigation about workplace spirituality focusing on organizational level. Thus, this paper tries to fulfill this gap by recognizing that organizations have been increasingly forced to address other issues than their traditional ...
Anselmo Ferreira VASCONCELOS
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Learning organizations, internal marketing, and organizational commitment in hospitals. [PDF]
BMC Health Serv Res, 2014 Tsai Y.
europepmc +1 more source
Look Inward for External Success: The Importance of Internal Marketing
Marketing Libraries Journal, 2017 Marketers often overlook one of the most important pieces to branding and marketing success: getting the staff on board early and developing brand ambassadors who embody and “live the brand.” In other words: internal marketing.
Katie Auman
doaj
The Interplay of Personal Selling and Direct Marketing: An Exploratory Study in the Pharmaceutical Industry [PDF]
Beyond dispute, personal selling represents the dominant and most effective promotional element in industrial settings, but its costs are quite substantial.
Hansen, Ann-Kristin
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HIERARCHICAL MODEL OF INTERNAL MARKETING TO PREDICT EMPLOYEE SATISFACTION AND TURNOVER INTENTION [PDF]
Journal of Applied Structural Equation Modeling, 2018 Athanasia An Nointin
doaj +1 more source