Results 11 to 20 of about 1,070,967 (298)
, 2022 This chapter aims to analyze the presence of modern technology solutions in the marketing communication of small and medium enterprises (SMEs) in Serbia. The chapter points out the role of information and communication technology in business improvement and identifies certain issues faced by the SME sector in Serbia, which, among other things, hinder ...
Ivana S. Domazet +1 more
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Study on the marketing of rural tourism destination based on the internet perspective [PDF]
MATEC Web of Conferences, 2022 With the rapid development of the rural tourism in China, how to innovate and optimize the marketing mode and successfully achieve the marketing purpose is an urgent problem for the marketing of the rural tourism destination.
Cheng Congxi +6 more
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Online Marketing Impact on Micro-Enterprises: An Insight through Visibility in Search Engines
Management şi Marketing, 2020 Transforming marketing into an online format is an inevitable process of developing an information economy. The study of information flows allows using a comprehensive approach to the problems of online marketing.
Kovalenko Artoym, Kuzmenko Yuliya
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O composto de marketing sob a ótica da internet.
Revista Administração em Diálogo, 2008 O presente trabalho, por meio da interdisciplinaridade entre Internet e Marketing, foi desenvolvido com o objetivo de fornecer uma análise de algumas das implicações da utilização do ferramental Internet no contexto do composto de marketing.
Luciano Augusto Toledo +2 more
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Electronic Markets on Internet marketing [PDF]
Electronic Markets, 2013 Dear readers of Electronic Markets, It has been 5 years since ElectronicMarkets published the first special issue on Internet marketing. In the preface to this section, the guest editor Christopher P. Holland noted that “The changing pattern of communication between and among customers and suppliers will [...] affect all of the marketing stages of ...
Rainer Alt, Hubert Österle
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Internet Marketing as a Business Necessity [PDF]
Interdisciplinary Description of Complex Systems, 2018 The pace at which marketing discipline evolves each year is challenging for both individual marketing experts and companies as systems, which are permanently competing for global consumers.
Aleksandar Grubor, Olja Jakša
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Jurnal Manajemen & Agribisnis, 2023 The marketing system continues to develop along with the development of digital technology. Moreover, since 2020, the Covid-19 pandemic has occurred, which requires consumers to buy goods without meeting directly with the seller using digital-based ...
Wahid Nur Fajri +2 more
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The Impact of Managers’ Attitude Towards Internet Marketing on Internet Marketing Adoption in Organizations (Case Study: Book-Publishing and Distribution Companies in Iran) [PDF]
مدیریت مهندسی و رایانش نرم, 2020 In today’s turbulent and competitive market, organizations tend to use Internet marketing for achieving and maintaining optimal performance in order to gain competitive advantage.
Hamidreza Rezvani, Narges Aghakhani
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FUTURE OF OFFLINE MARKETING AHEAD OF THE RAPID DEVELOPMENT OF ONLINE MARKETING [PDF]
Baltic Journal of Economic Studies, 2018 Quick internet coverage all over the world created new possibilities of its usage as a new mass media which are more flexible, dynamic and, what is more important, almost uncontrollable.
Olena Bobalo
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An exploration study to detect important factors influencing internet marketing: A case study of food industry [PDF]
Management Science Letters, 2013 Internet marketing plays an important role on profitability of organizations, it can build a bridge between customers and business owners and anyone could purchase products and services through internet.
Shadan Vahabzadeh +3 more
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