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Choosing Effective Internet Marketing Tools in Strategic Management
User buying decision models are continually changing. Few people spend money spontaneously - people watch reviews, read reviews, compare prices, and only after they receive the relevant information are they ready to move on to the next stage.
V. Lagodiienko +6 more
semanticscholar +1 more source
Digital Marketing for Sustainable Growth: Business Models and Online Campaigns Using Sustainable Strategies [PDF]
t: In recent years, digital marketing has transformed the way in which companies communicate with their customers around the world. The increase in the use of social networks and how users communicate with companies on the Internet has given rise to ...
Palos Sánchez, Pedro Ramiro +2 more
core +1 more source
Gambling Marketing Strategies and the Internet: What Do We Know? A Systematic Review
Background: The gambling industry has developed many types of gambling on Internet in recent years. Gambling is a social activity for a majority of the world population, but problem gambling (PG) can emerge.
Morgane Guillou-Landreat +4 more
semanticscholar +1 more source
The marketing system continues to develop along with the development of digital technology. Moreover, since 2020, the Covid-19 pandemic has occurred, which requires consumers to buy goods without meeting directly with the seller using digital-based ...
Wahid Nur Fajri +2 more
doaj +1 more source
Internet marketing in the field of higher education [PDF]
Competition in the education sector is growing every year. Students have the opportunity to embark in both domestic and foreign universities. In prior years, universities did not put a large budget in the promotion, as the demand exceeded the supply ...
Beuzova Angelina +5 more
doaj +1 more source
The use of advanced computer technologies has dramatically changed marketing. Concepts such as smart, sustainable, and green marketing have emerged in the last 20 years.
Hamed Nozari +2 more
semanticscholar +1 more source
An exploration study to detect important factors influencing internet marketing: A case study of food industry [PDF]
Internet marketing plays an important role on profitability of organizations, it can build a bridge between customers and business owners and anyone could purchase products and services through internet.
Shadan Vahabzadeh +3 more
doaj +1 more source
Digital marketing has changed a lot over the past 10 years. Traffic and leads have risen in price. The business has focused on inbound marketing. It was necessary to learn how to work on retention, and not on attracting new customers.
semanticscholar +1 more source
The Impact of Internet Marketing in E-Commerce: A Case Study
Purpose: Understanding the impact of Internet marketing on e-commerce is the primary objective of this article. “any type of business exchange in which the gatherings connect electronically rather than by physical contact” has been defined as e-commerce.
A. K., A. Jayanthila Devi
semanticscholar +1 more source
Penerapan Internet Marketing Dalam Meningkatkan Pendapatan Pada UMKM
Usaha Mikro Kecil dan Menengah mempunyai peranan yang cukup besar bagi kesejahteraan masyarakat. Sector ini mampu menyerap tenaga kerja cukup besar dan memberi peluang bagi UMKM untuk berkembang dan bersaing dengan perusahaan yang lebih cenderung ...
Dedy Harto +3 more
semanticscholar +1 more source

