Revisiting Exchange Concept: A Rationale for Marketing Mix in Islamic Marketing [PDF]
Journal of International Business, Economics and Entrepreneurship, 2017 Marketing mix has been the cornerstone of the discipline and dominating marketing early thought. This concept has been the focal point in the development of conventional managerial paradigm with strong adherence to its normative pillars of ‘4 Ps ...
Johari Bin Abdullah
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Effectiveness of a Social Marketing Mix Intervention on Changing the Smoking Behavior of Santri in Traditional Islamic Boarding Schools in Indonesia [PDF]
Journal of Preventive Medicine and Public Health, 2022 Objectives: This study investigated the effectiveness of the social marketing mix approach in increasing students’ knowledge about smoking, promoting positive attitudes toward smoking cessation, and decreasing smoking behavior. Methods: This quantitative
Ismail Ismail +7 more
doaj +2 more sources
Marketing Ethics at Islamic Banks: Principles and Practices
Journal of Islamic Economic Laws, 2021 This article highlights the principles and implementation of Islamic banking marketing ethics. Ethics based on sharia principles are an essential differentiator from their competitors.
M. Qoshid Al Hadi +2 more
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The effects on customer satisfaction and customer loyalty by integrating marketing communication and after sale service into the traditional marketing mix model of Umrah travel services in Malaysia [PDF]
, 2021 Purpose – With growing mobility in a globalized world and an estimate of more than 300 million people going on religious pilgrimages every year, various researchers have been focusing on pilgrimage-driven travel services.
De Almeida, Nuno Marques +3 more
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Marketing Management of Educational Services in Improving The Image of Islamic Boarding Schools
Al-Tanzim: Jurnal Manajemen Pendidikan Islam, 2023 This research focuses on marketing management by Islamic boarding schools to improve their image. This study used a qualitative approach with six respondents who were then analyzed and assessed for the validity of the data using triangulation techniques ...
Fillah Babul Fathatul Jannah +2 more
doaj +1 more source
Building Madrasah Committee Synergy in Managing Effective and Resilient Skills Programs
Al-Tanzim: Jurnal Manajemen Pendidikan Islam, 2023 This research focuses on marketing management by Islamic boarding schools to improve their image. This study used a qualitative approach with six respondents who were then analyzed and assessed for the validity of the data using triangulation techniques ...
Suratman Suratman
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The influence of religiosity, profit loss and sharing and corporate image toward consumer intentions of Muamalat bank financing [PDF]
, 2020 Purpose: This study aims to look at the influence of religiosity, profit and loss sharing and corporate image on consumer intentions of Muamalat bank financing in Madiun Design/methodology/approach: this study used a quantitative approach with a sample ...
Budiyanto +2 more
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Al Ibtida: Jurnal Pendidikan Guru MI, 2022 This study aims to answer the problem of how the competitiveness of Public Islamic Elementary School 1 Pati, Central Java and how to implement Islamic Elementary School-based education marketing mix management in increasing competitiveness in new student
Abdul Karim +2 more
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PROMOTION MIX NAHDLATUL ULAMA UNIVERSITY OF SURABAYA TO INCREASE NEW STUDENT’S INTEREST
Al-Tanzim: Jurnal Manajemen Pendidikan Islam, 2021 The mushrooming number of PTKI (Perguruan Tinggi Keagamaan Islam - Islamic Religious Higher Education) clusters has made competition between universities even tighter, thus using promotional strategies to increase public trust.
Joko Kristanto +3 more
doaj +1 more source
Integrated Marketing and Customers’ Decision Saving Funds in Islamic Banks
Shirkah, 2019 Indonesia has a good market potential for Islamic banking business development. However, the market share of Islamic banks is still far behind the conventional ones. Over 5 years, Islamic marketing mix has been integrated with the contemporary marketing
Wenda Wahyu Christiyanto, Mardi Astutik
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