A Review of the Role of Paraprobiotics in the Formulation of High-Protein Ice Cream as an Advanced Functional Food. [PDF]
Issazadeh SA, Hatami S.
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From wild to tamed: Reimagining novel crops through omics and local plant diversity
The global food system faces growing pressure from climate change, biodiversity loss, and rising nutritional demands. Agriculture has increased yields but reduced crop diversity, flavor, and nutritional quality, leaving societies vulnerable and dependent on a narrow set of staple species.
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Ethical and practical challenges of generative AI in healthcare and proposed solutions: a survey. [PDF]
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Islamic marketing mix: is there a role for Islamic-based strategies?
Journal of Islamic Marketing, 2018Development of Islamic marketing as a part of marketing knowledge has urged both academics and practitioners to explore the significance on the theory and practical implication to business and customer. This has been a flourishing new area which has set new boundaries to current marketing practices.
Johari Abdullah
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The Significance of Maqashid Shariah in the Development of the Islamic Marketing Mix Concept
This paper discusses the conceptualization of the Islamic marketing mix which is based on the theory of maqāṣid syarī'ah which is derived from the Koran and as-Sunnah covering products, prices, promotions, distribution, and people. The marketing mix in an Islamic perspective is different from the marketing mix in conventional economics.
Moh. Nasuka
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ISLAMIC PERSPECTIVE ON MARKETING MIX
Islam is a religion that has economic and business systems that are well defined and have proven their efficacy and strength. In fact, Islam is a religious faith which cannot be separated from the realities of daily human activities, either religiosity, social or commercial.
Ishak, Mohd. Shuhaimi Bin Haji +1 more
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The influence of marketing mix on decisions to be a Islamic banking customer in Cianjur district
International Journal of Business Competition and Growth, 2018The people's decision to choose sharia banking in Cianjur regency is very low. Currently, sharia banking customers in Kabupaten Cianjur are only about 5–8% of the total population of 2,335 million people. In fact, 98% of the population in Cianjur regency is Muslim, and this city is also known as 'Santri City'. Therefore, it is necessary to test whether
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