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PENGARUH ISLAMIC MARKETING MIX TERHADAP LOYALITAS PELANGGAN DALAM KONSUMSI BAJU MUSLIM PADA E- COMMERCE

JURNAL EKONOMI SYARIAH, 2023
This Study aims to analyze and empirically test the variables in the study that have been formulated in the problem formulation classified as explanatory research, namely whether there is an influence between customer value (X1), Cost to Customer (X2 ...
Dawimatus Sholihah   +1 more
semanticscholar   +1 more source

Analisis Islamic Marketing Mix dalam Menarik Minat Beli Konsumen di Food Court Pasar Baru Magetan

Nidhomiya: Research Journal of Islamic Philanthropy and Disaster
Consumers' buying interest occurs after receiving incentives from the products they see. In the Islamic Marketing Mix there are several elements that influence consumer purchasing decisions, namely product, price, location, promotion, people, process ...
Richita Permata Dewi   +1 more
semanticscholar   +1 more source

The Moderating Role if Islamic Marketing Mix (7ps) in Cashless Payment Adoption for Sustainable Digital Growth

International journal of research and innovation in social science
E-wallets, QR payments, and online banking, among other cashless payment technologies, are transforming the financial sector, which is in line with the Sustainable Development Goals (SDG).
Nurin Sofiya Mohamad Nadzli   +2 more
semanticscholar   +1 more source

Kontribusi Penerapan Strategi Marketing Mix Islam Dalam Peningkatan Kinerja

Al Itmamiy Jurnal Hukum Ekonomi Syariah (Muamalah), 2022
 The 4.0 Industrial Revolution is currently a hot topic of discussion by economic practitioners, academics and entrepreneurs. Because it requires that the elements have competitiveness from various aspects, so they can realize what they aspire to. Especially those engaged in Sharia business. Along with the development of the Sharia Business world, also
null Malikul Irfan, Akrim Billah
openaire   +1 more source

STRATEGI PEMASARAN ISLAMIC MARKETING MIX PRODUK GADAI EMAS DI PEGADAIAN SYARIAH : PENDEKATAN ANALISIS SWOT

Jurnal Adz-Dzahab: Jurnal Ekonomi dan Bisnis Islam
Tujuan dari penelitian ini ialah untuk menggambarkan bagaimana Implementasi Islamic Marketing Mix pada produk Gadai Emas di Pegadaian Syariah unit Kamal-Bangkalan beserta analisis SWOT yang dilakukan.
Nuri Safardina, Luluk Hanifah
semanticscholar   +1 more source

Marketing Mix from Islamic Marketing Perspective

SSRN Electronic Journal, 2012
The current practice of marketing prevailing nowadays all over the world is sometimes not suitable to the Muslim population, given the different religious teachings of Islam that are reflected on all the other aspects of the Muslims’ lives as Islam is not a mere religion but rather a complete way of life, containing guidelines and teachings for every ...
openaire   +1 more source

Pengaruh Islamic Marketing Mix terhadap Kepuasan Tamu pada Hotel Syariah Grand Bunda Kota Bukittinggi

Journal of student-scientists' research
This research is motivated by guest complaints at the Syariah Grand Bunda Bukittinggi Hotel which affect guest satisfaction, as well as the low occupancy rate.
Dadly Rayhan Alfattah   +5 more
semanticscholar   +1 more source

THE EFFECT OF ISLAMIC MARKETING MIX AND BRAND IMAGE ON PURCHASING DECISIONS AT CANTING BATIK STORES IN BANDA ACEH

International Journal of Kita Kreatif
The study aims to determine the effect of Islamic marketing mix and brand image on purchasing decisions at batik canting shops in Banda Aceh. This research uses quantitative methods, where the population used in this study are canting batik customers ...
Mela Mauliani, A. Nizam
semanticscholar   +1 more source

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