Results 21 to 30 of about 51,817 (137)

HUBUNGAN ANTARA KEPERCAYAAN MEREK (BRAND TRUST) DENGAN KEPUTUSAN MEMBELI KONSUMEN PENGGUNA SEPATU MEREK LOKAL HOME INDUSTRY PADA PEGAWAI NEGERI SIPIL DI DINAS PERINDUSTRIAN DAN PERDAGANGAN PROVINSI JAWA TENGAH

Jurnal Empati, 2014
Produk sepatu bermerek impor sudah membanjiri pusat-pusat perbelanjaan di seluruh Indonesia. Kondisi ini diperparah dengan kurangnya minat dan ketertarikan masyarakat lokal untuk membeli produk asli Indonesia, seperti contoh pada hasil survey awal ...
Rivda Nugraheni, Frieda N.R.H, Nofiar Aldriandy Putra   +2 more
doaj   +1 more source

Pengaruh kualitas, nilai dan kepercayaan terhadap loyalitas merek pada jasa kurir domestik

Journal of Business & Banking, 2023
Menutup keterbatasan studi dalam mengkonfirmasi pengaruh antaseden loyalitas khsususnya pada jasa kurir domestik pada Jas Pos Indonesia menjadi kontribusi yang diharapkan dari studi ini.
Figo Alimbel, Yudi Sutarso
doaj   +1 more source

PERAN KEPERCAYAAN MEREK DALAM MEMEDIASI PENGARUH E-WOM TERHADAP KEPUTUSAN PEMBELIAN PRODUK CHATIME DI BALI

E-Jurnal Manajemen, 2020
Keputusan pembelian merupakan hasil dari suatu proses pengambilan keputusan dari beberapa pilihan atau alternatif yang tersedia. Keputusan pembelian sangat penting bagi perusahaan.
Ni Made Padmawati, I Gusti Agung Ketut Gede Suasana   +1 more
doaj   +1 more source

PENGARUH KONTEN BUATAN PENGGUNA (UGC) DAN KONTEN BUATAN PERUSAHAAN (FGC) TERHADAP LOYALITAS MEREK SMARTPHONE DI INDONESIA DENGAN KEPERCAYAAN MEREK SEBAGAI VARIABEL MEDIASI [THE INFLUENCE OF USER-PRODUCED CONTENT (UGC) AND COMPANY-PRODUCED CONTENT (FGC) ON SMARTPHONE BRAND LOYALTY IN INDONESIA WITH BRAND TRUST AS A MEDIATION VARIABLE]

DeReMa (Development Research of Management): Jurnal Manajemen, 2023
This study aims to determine the mediating role of brand trust in the influence of user generated content and firm generated content on smartphone X brand loyalty in Indonesia. In previous studies, there were different results related to the influence of
Richard Wisianto, Keni Keni
doaj   +1 more source

PENGARUH KUALITAS PRODUK, CITRA MEREK DAN KEPERCAYAAN MEREK TERHADAP LOYALITAS MEREK DENGAN KEPUASAN PELANGGAN SEBAGAI MEDIASI (STUDI PADA MEREK APPLE) [THE EFFECT OF PRODUCT QUALITY, BRAND IMAGE AND BRAND TRUST ON BRAND LOYALTY WITH CUSTOMER SATISFACTION AS A MEDIATING VARIABLE (STUDY ON BRAND APPLE)]

DeReMa (Development Research of Management): Jurnal Manajemen, 2022
This research was conducted to find out in depth the relationship of customer satisfaction which is influenced by product quality, brand image and brand trust on brand loyalty among Apple users in Indonesia. This study uses a quantitative study using the
Suci Rahmadhani, Fitri Ayu Nofirda, Sulistyandari Sulistyandari   +2 more
doaj   +1 more source

MENGUJI ANTESEDEN EKUITAS MEREK: STUDI EMPIRIS PADA MOBILE BANKING BCA

MIX: Jurnal Ilmiah Manajemen, 2020
Perkembangan internet mendorong industri perbankan untuk mengembangkan e-banking. Tidak hanya itu, industri perbankan terus meningkatkan kualitas dan kepercayaan demi terus menciptakan nilai tambah pada merek supaya konsumen tidak beralih ke merek lain ...
Sabrina Sihombing
doaj   +1 more source

Pengaruh Kepuasan Pelanggan Terhadap Kepercayaan Merek, Loyalitas Merek dan Ekuitas Merek Marugame Udon

Widya Manajemen, 2023
This study aimed to determine the effect of customer satisfaction on brand trust, brand loyalty, and brand equity. The population in this study are Marugame Udon customers in the Greater Jakarta area. The sampling technique used in this study was purposive sampling, namely customers who had made purchases more than twice so 201 people were obtained as ...
Pinkan Rosdayanti, Meylani Tuti
openaire   +1 more source

PENGARUH PREDIKTABILITAS MEREK, KESUKAAN PADA MEREK, KOMPETENSI MEREK, REPUTASI MEREK DAN KEPERCAYAAN PADA PERUSAHAAN TERHADAP LOYALITAS MEREK HONDA

Jurnal Manajemen dan Bisnis, 2022
The purpose of the study was to analyze the effect of brand predictability, brand preference, brand competence, brand reputation, trust in the company on brand loyalty. The sample size was 96 respondents. Data were collected through questionnaires and documentation.
Elisabeth Simangunsong, Ria Veronika Sinaga, Yosefa Pasca Ulina Manihuruk   +2 more
openaire   +1 more source

Interaksi E-Service Quality, Kesadaran Merek, Kepercayaan dan Kepuasan Terhadap Minat Pembelian Kembali Dalam Transportasi On-Line Gojek

Matrik, 2020
Tujuan penelitian adalah untuk menyelidiki faktor yang mempengaruhi minat pembelian kembali dari pelayanan transportasi online yaitu Gojek pada kota Pontianak.
Ramadania Ramadania
doaj   +1 more source

PERANAN KOMUNIKASI PEMASARAN, CITRA MEREK DAN KEPERCAYAAN MEREK TERHADAP KESETIAAN MEREK

, 2021
The retail business that continues to grow requires every company engaged in the retail sector to always carry out various strategies in order to expand market coverage and the number of customers. The existence of a number of loyal customers can ensure the survival of the company so that it must be continuously worked on and improved for the progress ...
openaire   +2 more sources