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Siemens Key Account Management

2012
Since the mid-1990s, Siemens AG has adapted its business processes and internal structure to the expected future competitive environment in order to make the company faster, more focused, and more efficient. In this effort, customer-centric KAM programs (Siemens One) have evolved.
Yue, Tao, Yip, George
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Organisationsprinzip Key Account Management

1994
Als Organisationen sollen soziale Gebilde bezeichnet werden, die dauerhaft ein Ziel oder ein Zielsystem arbeitsteilig verfolgen und eine formale Struktur aufweisen, mit deren Hilfe Aktivitaten der Mitglieder im Sinne der Zielvorgaben gesteuert werden. Diese betriebswirtschaftlich orientierte Definition der Organisation von Kieser (1987, S.
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Key Account Management

2011
Ivens, Björn, Eggert, Andreas
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Designing and implementing a Key Account Management strategy

2011
Sales Management offers a global perspective on the opportunities and issues facing today's sales managers. Current textbooks have failed to move beyond the US context; Sales Management provides unique access to European and international experts, with globally relevant case studies.
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Was ist eigentlich … Key Account Management?

Zeitschrift für das gesamte Bank- und Börsenwesen, 2016
Judt, Ewald, Klausegger, Claudia
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Key Account Management

2016
Javier Marcos Cuevas   +2 more
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